Telemarketing Executive

Job Description – Telemarketing Executive

Company: SOLXCELL

Position: Telemarketing Executive – Solar Lead Generation

Location: Indore, Madhya Pradesh

Department: Sales & Marketing

Job Purpose

To contact raw consumer data through calls/WhatsApp, identify customers interested in rooftop solar, collect basic requirements, and convert them into qualified solar leads and site-visit opportunities.

• Key ResponsibilitiesCall consumers from the provided raw data and introduce SOLXCELL's solar solutions.
• Understand customer requirements, electricity consumption and interest in solar.
• Explain key benefits such as government subsidy, electricity bill savings, financing/EMI and net metering.
• Identify genuine/interested customers and qualify leads based on:
• Monthly electricity bill
• Consumer location/district
• Residential/Commercial requirement
• Approximate system requirement
• Roof availability
• Purchase timeline
• Schedule site visits/callbacks for qualified customers.
• Follow up regularly with interested and pending leads.
• Update all call outcomes accurately in the CRM/lead tracker.
• Share relevant customer information with the Sales/Field Team.
• Maintain daily calling, connected-call, interested-lead and site-visit targets.
• Reconnect with old, missed and non-responsive leads as per follow-up schedule.
• Maintain professional communication and protect customer data confidentiality.

Lead Qualification

A lead should preferably contain:

Customer Name + Mobile Number + Location + Electricity Bill + Solar Interest + Roof Availability + Requirement + Expected Timeline + Site Visit Status

Key Performance Indicators (KPIs)

• Daily calls attempted
• Calls connected
• Meaningful conversations
• Qualified solar leads generated
• Site visits scheduled
• Lead-to-visit conversion
• Follow-up completion
• CRM/data accuracy
• Lead-to-sale contribution

Required Skills

• Good Hindi communication; basic English preferred
• Confident and persuasive telephone communication
• Ability to identify genuine customer interest
• Basic knowledge of solar rooftop systems is preferred
• Good follow-up and objection-handling skills
• Basic computer/CRM/Excel knowledge
• Target-oriented approach

Preferred Candidate

• 12th pass / Graduate
• 1–3 years of telecalling, telesales or lead-generation experience preferred
• Experience in solar, electrical, real estate, banking/finance or telecom will be an advantage.

Important

This role is not limited to making calls. The primary responsibility is to convert raw consumer data into genuine, qualified solar opportunities for the Sales Team.