Business Development Executive (BDE)

Job Title: Business Development Sales Executive – Machinery Sales Job Summary.

We are looking for a confident and result - oriented Business Development Sales Executive who will be responsible for calling and following up with leads received from IndiaMART, Meta/Facebook Ads, website enquiries, WhatsApp, referrals, and other lead sources.

The primary responsibility of this role is to understand the customer's machine requirement, explain our products clearly, maintain regular follow-ups, generate quotations, and convert qualified enquiries into machine sales.

• Key Responsibilities Call new leads received from IndiaMART, Meta Ads, Facebook, Instagram, website, WhatsApp, and other sources.
• Contact leads quickly to understand their exact machine requirements.
• Explain the company's machines, features, applications, production capacity, benefits, pricing, and available models.
• Identify serious and potential buyers through proper lead qualification.
• Follow up with interested customers regularly through phone calls and WhatsApp.
• Share machine photos, videos, catalogues, technical specifications, quotations, and other required information with customers.
• Understand the customer's budget, production requirement, location, and expected purchase timeline.
• Prepare and send quotations to prospective customers.
• Negotiate professionally within the company's approved pricing and commercial terms.
• Convert enquiries into confirmed orders and achieve monthly sales targets.
• Maintain proper records of every lead, call, follow-up date, quotation, and customer status.
• Update lead status regularly in CRM, Excel, Google Sheets, or the company's sales management system.
• Follow up with customers who have received quotations but have not yet placed an order.
• Reconnect with old enquiries and inactive leads to generate additional sales opportunities.
• Arrange customer meetings, factory visits, machine demonstrations, or video demonstrations when required.
• Coordinate with the sales and management team for order confirmation, payment follow-up, dispatch, and customer communication.
• Build professional relationships with customers for repeat business and referrals.

Lead Handling Process New Lead → First Call → Requirement Understanding → Machine Recommendation → Quotation → Follow-Up → Negotiation → Order Confirmation → Payment Coordination → Sales Closure

• Required SkillsGood communication and convincing skills.
• Strong telephone sales and customer handling ability.
• Comfortable speaking with customers from different cities and states.
• Basic knowledge of WhatsApp, email, Excel/Google Sheets, and CRM systems.
• Ability to understand technical products and explain them in simple language.
• Good follow-up and negotiation skills.
• Target-oriented and disciplined approach toward sales.
• Ability to handle multiple enquiries and follow-ups every day.

Preferred Experience Candidates with experience in any of the following will be preferred:

• Machinery sales
• Industrial equipment sales
• B2B sales
• IndiaMART lead handling
• Telecalling or telesales
• Manufacturing industry sales
• Technical product sales
• Inside sales

Key Performance Indicators (KPIs)Performance will primarily be measured on:

• Number of new leads contacted
• Speed of first response
• Daily follow-up calls
• Qualified leads generated
• Quotations sent
• Customer meetings/demos arranged
• Lead-to-order conversion rate
• Monthly sales value
• Number of machines sold
• Follow-up discipline and CRM updates

Main ObjectiveThe main objective of this position is to systematically follow up with every genuine enquiry and convert maximum qualified leads into machine sales for the company while maintaining professional customer relationships.