Creative Director - Educational Content

Creative Director — Content & Storytelling

Hiring for: Harsh Solanki (PebblePot)

Location: Indore, MP (On-site) | Type: Full-time

Get a feel for the work:

• Instagram: https://instagram.com/harsh.solankii (307K Followers)
• YouTube: https://youtube.com/@HarshSolankiOfficial (260K Subscribers)

About the role

Harsh Solanki is one of India's fast-growing Hinglish creators — business, marketing, and personal finance turned into binge-worthy content across Instagram and YouTube (~5.5L+ combined, "Mission 1M" underway). We're looking for a Creative Director to own the creative soul of the content, from first idea to final cut. This isn't just editing or scripting — it's about taste and direction.

What you'll do

• Define and protect the creative vision so every video feels unmistakably ours.
• Plan the content slate: hooks, angles, series ideas, formats.
• Direct scripts and storyboards — from the 3-second hook to the payoff.
• Lead editors, writers, and shooters with specific, actionable feedback.
• Build distinct treatments for short-form and long-form.
• Integrate AI-native production tools into the workflow.
• Use data and instinct to double down on what works.

What we're looking for

• 3+ years in content/creative direction, video, or advertising (creator-economy experience a big plus).
• Deep feel for Hinglish content and the Indian audience.
• Mastery of short-form storytelling: retention, pacing, hooks.
• Strong taste and opinions, balanced with collaboration.
• Bonus: comfort with AI creative tools (Higgsfield, Runway, Midjourney, ElevenLabs), or hunger to learn.
• Based in Indore or willing to relocate.

What we're not looking for

• A "manager" who only assigns tasks — we want a maker and a leader.
• An ego that can't take feedback.