Sales & Marketing Executive

About the Company

Vaikuntha World Pvt Ltd is big brand under which Vision Media is a growing business group operating across multiple sectors, including hospitality, food & beverage, education, real estate, and media. The company is expanding its franchise brands across India and is focused on building strong business partnerships with entrepreneurs and investors.

Job Summary

We are looking for an enthusiastic and target-oriented Sales & Marketing Executive to join our franchise development team. The candidate will be responsible for making outbound calls from the office to potential franchise partners across India, generating qualified leads, explaining franchise opportunities, and converting prospects into business partnerships.

The ideal candidate should have excellent communication skills, a confident personality, a positive attitude, and the ability to build strong relationships with prospective franchise investors.

Key Responsibilities

1. Outbound Calling & Lead Generation

• Make daily outbound calls to potential franchise investors and business prospects across India.
• Contact leads generated through digital marketing campaigns, social media, website enquiries, and other sources.
• Introduce the company and explain available franchise opportunities professionally.
• Understand the prospect’s business interests, investment capacity, preferred location, and requirements.
• Generate new franchise leads through systematic calling and follow-ups.
• Maintain a professional and positive approach while communicating with prospects.

2. Franchise Sales & Business Development

• Explain franchise business models, investment requirements, brand benefits, and support systems to interested prospects.
• Promote the company’s franchise brands and expansion opportunities across PAN India.
• Identify and qualify potential franchise partners based on their interest, budget, location, and business goals.
• Build and maintain strong relationships with prospective franchise owners.
• Coordinate with the senior sales team for meetings, presentations, and further discussions.
• Follow up with interested prospects and assist in converting leads into franchise partnerships.
• Achieve assigned daily, weekly, and monthly calling and sales targets.

3. Lead Management & Follow-Up

• Maintain accurate records of all calls, leads, enquiries, and follow-up activities.
• Update lead status, communication details, and next follow-up dates in the CRM or company lead management system.
• Ensure timely follow-up with interested and potential franchise partners.
• Track the complete lead journey from initial enquiry to meeting, negotiation, and conversion.
• Coordinate with the team to ensure no qualified lead is missed.
• Prepare regular reports on calling performance, lead generation, and conversion progress.

4. Coordination & Teamwork

• Coordinate with the Marketing, Operations, and Franchise Development teams.
• Share prospect feedback, market insights, and common customer queries with the reporting manager.
• Schedule online or offline meetings with prospective franchise partners.
• Assist in preparing and sharing company presentations, franchise details, and other approved marketing materials.
• Maintain proper communication and coordination throughout the franchise sales process.

Required Skills & Qualifications

• Minimum 12th pass; graduation in Sales, Marketing, Business Administration, or a related field is preferred.
• 0–3 years of experience in telecalling, sales, business development, customer support, or franchise sales.
• Freshers with good communication skills and a willingness to learn can apply.
• Excellent verbal communication and interpersonal skills.
• Strong convincing, negotiation, and relationship-building abilities.
• Comfortable making a high volume of outbound calls from the office.
• Basic knowledge of MS Excel, Google Sheets, CRM, or lead management software.
• Ability to understand customer requirements and explain business opportunities clearly.
• Good follow-up skills and a target-oriented mindset.
• Hindi and English communication skills are required. Knowledge of additional Indian languages is an advantage.

Key Competencies

• Sales and business development
• Franchise lead generation
• Telecalling and prospect qualification
• Customer relationship management
• Communication and presentation skills
• Negotiation and persuasion
• Time management and follow-up
• Team coordination
• Target achievement
• Professional attitude

Performance Indicators (KPIs)

• The selected candidate will be evaluated based on:
• Daily outbound calls completed.
• Number of qualified franchise leads generated.
• Follow-up effectiveness and lead engagement.
• Franchise meetings and presentations scheduled.
• Lead-to-meeting and meeting-to-conversion performance.
• Achievement of monthly sales and franchise development targets.
• Accuracy of CRM and lead management records.