Influencer Marketing Executive

Key Responsibilities

• Creator Sourcing & Network Management: Source and qualify creators across food, home, family, and lifestyle domains based on audience fit and comment quality. Build and maintain a live creator database detailing reach, engagement, rate cards, and past performance.
• Roster Management: Manage a tiered creator roster (macro, micro, nano) to balance reach, depth, and volume. Maintain a database of rejected profiles to prevent duplicate outreach.
• Offline Outreach: Source creators from offline channels, including food events, city markets, festival circuits, and home-chef communities.
• Campaign Operations: Negotiate deliverables and commercial terms while keeping expenditures within the monthly budget. Manage campaigns end-to-end, including briefing, product dispatch, script approvals, shoot follow-ups, and posting schedules.
• Format Execution: Design and execute diverse campaign formats, including barter/seeding, recipe series, festive kits, affiliate/code-based tie-ups, and facility visits.
• Asset & Rights Management: Secure usage rights for created assets and curate a rights-cleared asset library for e-commerce, paid, and website marketing teams.
• Reporting & KPIs: Track deliverable completion rates, cost per qualified creator, cost per post, and engagement quality, ensuring key milestones are met across initial and ongoing phases. 

Required Skills & Competencies

• Proven experience in influencer marketing (brand or agency side) with a portfolio of end-to-end campaigns.
• Strong commercial negotiation skills with a track record of optimizing creator spend.
• Excellent spreadsheet discipline with an emphasis on measuring measurable outcomes and outputs.
• Strong written and verbal communication skills in both English and Hindi.
• Familiarity with video content formats, hook selection, and creator discovery tools or manual sourcing techniques.
• Basic understanding of Meta Ads Manager, creative whitelisting, and affiliate/discount-code program execution.
• Willingness to travel within Rajasthan for content shoots and creator engagement visits. 

Education

Bachelor's degree in Marketing, Communications, Business Administration, or a related field (or equivalent practical experience in influencer marketing).