Marketing Manager

Job Description – Marketing Manager | USM InfraPosition: Marketing Manager – Real Estate

Department: Sales & Marketing

Company: USM Infra

Location: Hyderabad, Telangana

Employment Type: Full-Time

Reports To: Senior Marketing Director / Marketing Director

Role OverviewUSM Infra is looking for a dynamic and result-oriented Marketing Manager to plan, execute, and manage marketing activities for its real-estate projects, including plotted developments, residential projects, and resort-themed investment projects across Telangana.

• Key ResponsibilitiesDevelop and execute online and offline marketing strategies for USM Infra projects.
• Generate qualified leads through Google Ads, Meta/Facebook Ads, social media, digital campaigns, referrals, events, and channel partners.
• Plan and manage promotional campaigns for new and existing projects.
• Coordinate with the sales team to ensure effective lead conversion.
• Monitor lead generation, lead quality, site visits, bookings, and campaign performance.
• Manage social media platforms and coordinate marketing content, creatives, videos, brochures, and project promotions.
• Coordinate with digital marketing agencies, designers, content creators, and other vendors.
• Develop project-specific marketing strategies based on target customers and market conditions.
• Conduct competitor and market research to identify new opportunities.
• Support customer engagement, project presentations, events, and site-visit campaigns.
• Build and maintain relationships with channel partners, brokers, influencers, and other marketing networks.
• Track marketing budgets and ensure effective utilization of campaign spend.
• Prepare regular marketing performance reports and MIS for management.
• Work closely with Sales Managers and leadership to achieve overall lead, site-visit, booking, and revenue targets.
• Key Performance Indicators (KPIs)Qualified leads generated
• Cost per lead
• Lead-to-site-visit conversion
• Site-visit-to-booking conversion
• Number of bookings generated
• Marketing ROI
• Digital campaign performance
• Social media engagement and reach
• Channel partner performance
• Monthly revenue contribution
• Required SkillsReal-estate marketing experience preferred
• Strong knowledge of Digital Marketing and Lead Generation
• Google Ads and Meta Ads knowledge
• Social media marketing
• CRM and lead-management skills
• Excellent communication and negotiation skills
• Team leadership and coordination
• Market research and competitor analysis
• Strong analytical and reporting skills
• Ability to work with sales teams and achieve targets
• Willingness to travel for project promotions and events

USM Infra's current recruitment material specifically highlights marketing-related roles alongside sales, telecalling, digital marketing, and business development, while its sales structure emphasizes lead generation, social marketing, site visits, and customer conversion.

Ideal CandidateA target-driven Marketing Manager who can combine digital marketing + field marketing + lead generation + team coordination to create a strong pipeline of customers and ultimately drive property bookings and revenue for USM Infra.