Business Development Manager (BDM)

Job Overview

• Role: Business Development Manager – B2C Solar EPC
• Department: Sales & Business Development
• Employment Type: Full-time
• Location: Field-based / Regional Cluster

Key Responsibilities

1. Lead Generation & Customer Acquisition

• Generate B2C leads through direct marketing, field visits, digital inquiries, and local community events.
• Conduct initial site surveys to assess rooftop feasibility, shadow areas, and customer energy consumption patterns.
• Convert qualified leads into active Engineering, Procurement, and Construction (EPC) contracts.

2. Channel Partner & Dealer Management

• Identify, onboard, and manage local channel partners, dealers, and electrical contractors to scale B2C market reach.
• Train ecosystem partners on the company’s technical product advantages, pricing structures, and sales pitches

3. Sales Consultation & Financial Structuring [1]

• Educate retail consumers on Return on Investment (ROI), payback periods, and long-term utility bill savings.
• Assist customers with financing options, including solar loans, EMI schemes, and navigating government subsidy portals.
• Prepare and present commercial quotes and customized rooftop solar proposals

4. Cross-Functional Coordination & Ops

• Collaborate with engineering teams to design viable layout proposals based on site dimensions and technical limits.
• Coordinate order execution with procurement and installation teams to ensure seamless handovers.
• Manage collections and ensure milestone payments are gathered on time from consumers

Key Performance Indicators (KPIs)

• Monthly/Quarterly Sales Targets: Total Megawatts (MW) or Kilowatts (kW) capacity sold.
• Lead Conversion Rate: Percentage of raw field leads converted to paid installations.
• Channel Network Growth: Total number of active, performing channel partners onboarded.
• Collection Efficiency: Timeliness of customer payment collection during project milestones