Content Writer

Position Overview

The Content Writer & Copywriter will be responsible for creating high-quality written content that builds brand identity, educates audiences, generates customer engagement, and supports marketing campaigns across all Medha Group businesses.

The role requires the ability to write different types of content — educational, emotional, promotional, storytelling, and sales-focused content.

The writer should understand that each business has a different communication style:

• Save Medha Foundation: Trust, awareness, social impact
• Dantura Botanics: Wellness education, product communication, customer trust
• Bengal Handicrafts & Handlooms: Heritage, craftsmanship, storytelling
• Medha Resort: Experience, lifestyle, travel inspiration

Key Responsibilities

1. Content Strategy Development

Work with the Marketing Head and Brand Managers to create monthly content plans.

Responsibilities:

• Develop content calendars
• Plan campaign themes
• Identify audience interests
• Create storytelling strategies
• Maintain brand voice consistency

2. Social Media Content Writing

Create engaging content for:

• Facebook
• Instagram
• LinkedIn
• YouTube descriptions
• Pinterest
• Google Business Profile

Content types:

• Captions
• Carousel text
• Educational posts
• Campaign posts
• Festival campaigns
• Brand stories
• Engagement posts

3. Website Content Creation

Write and optimize:

• Homepage content
• About Us pages
• Service pages
• Product descriptions
• Landing pages
• FAQ sections
• Blog articles

4. Business-Specific Content Responsibilities

A. Save Medha Foundation Content

Create:

Awareness Content

• Cancer awareness articles
• Blood donation campaigns
• Health education posts
• Social impact stories

Community Content

• Event reports
• Volunteer stories
• Beneficiary stories
• Campaign updates

Video Scripts

• Awareness videos
• Educational videos
• Interview scripts

Writing style:

• Compassionate
• Trust-building
• Educational
• Responsible

B. Dantura Botanics Content

Create:

Product Content

• Product descriptions
• Website copy
• Amazon listing content
• Packaging text
• Product FAQs

Marketing Content

• Advertisement scripts
• Social media campaigns
• Email campaigns
• Blog articles

Examples:

• Wellness education articles
• Ingredient explanations
• Lifestyle content
• Customer education

Writing style:

• Premium
• Scientific but easy to understand
• Consumer-friendly

C. Bengal Handicrafts & Handlooms Content

Create:

Storytelling Content

• Artisan stories
• Craft history
• Product origin stories
• Cultural articles
• Traditional process descriptions

Examples:

"From Bengal's villages to your home"

"The story behind handmade weaving"

Writing style:

• Emotional
• Cultural
• Premium
• Artistic

D. Medha Resort Content

Create:

Hospitality Content

• Resort descriptions
• Travel blogs
• Package descriptions
• Event promotions
• Wedding content
• Social media captions

Examples:

• Weekend getaway stories
• Nature experience content
• Family vacation campaigns

Writing style:

• Attractive
• Experiential
• Lifestyle-focused

5. Advertisement Copywriting

Create marketing copy for:

• Google Ads
• Meta Ads
• YouTube Ads
• Posters
• Flyers
• Brochures
• Email campaigns

Responsibilities:

• Write strong headlines
• Create customer-focused messaging
• Improve conversion rates

6. Video Script Writing

Create scripts for:

• YouTube videos
• Reels
• Product advertisements
• Awareness campaigns
• Customer testimonials
• Resort promotional videos

Responsibilities:

• Story structure
• Dialogue writing
• Scene descriptions
• Voice-over scripts

7. SEO Content Writing

Create search-friendly content:

Responsibilities:

• Keyword research coordination
• SEO blogs
• Website optimization
• Meta titles
• Meta descriptions

Examples:

Dantura:

• Wellness-related blogs

SMF:

• Health awareness articles

Resort:

• Travel blogs

Handicrafts:

• Cultural content

8. Email & WhatsApp Marketing Content

Create:

• Email newsletters
• Promotional messages
• Customer follow-ups
• Festival greetings
• Campaign messages

9. Research & Fact Checking

Responsibilities:

• Research topics before writing
• Verify information
• Understand customer psychology
• Study competitors' communication

Especially important for:

• Healthcare content
• Wellness education
• Product information

Required Skills

Must Have:

✅ Excellent English writing skills

✅ Bengali/Hindi writing ability (preferred)

✅ Storytelling ability

✅ Copywriting skills

✅ Social media writing experience

✅ Basic SEO knowledge

✅ Research skills

✅ Editing and proofreading

Preferred Skills

• Healthcare/wellness writing experience
• E-commerce content experience
• Advertisement writing
• Script writing
• AI writing tools experience
• Canva basic knowledge

Tools Knowledge

Category

Tools

Writing

Google Docs,

MS Word

SEO

Google

Keyword Planner, Ubersuggest

AI Assistance

ChatGPT, AI

writing tools

Planning

Trello,

Notion

Design

Support

Canva

Analytics

Understanding

Google

Analytics basics

Experience Required

Junior Content Writer:

1–2 years

Preferred Candidate:

3+ years experience in:

• Brand content
• Digital marketing
• Healthcare/wellness
• E-commerce
• Hospitality

Monthly Deliverables (Example)

Content

Type

Quantity

Social Media

Captions

40–60

Blog Articles

8–12

Advertisement

Copies

10–15

Video Scripts

8–10

Email

Campaigns

4–8

Website Pages

As required

Key Performance Indicators (KPIs)

Measure:

• Content engagement
• Website traffic growth
• SEO ranking improvement
• Lead generation support
• Social media growth
• Brand awareness

Ideal Candidate Profile

A good Content Writer & Copywriter for Medha Group should be able to write:

"A scientific health article in the morning, a premium product advertisement in the afternoon, a village artisan story in the evening, and a luxury resort campaign at night."

Recommended Team Size Initially:

2 Content Writers

1. Health & Wellness Content Writer
2. → Save Medha Foundation + Dantura Botanics
3. Lifestyle & Brand Story Writer
4. → Bengal Handicrafts + Medha Resort