Content Writer

Company: WBH Digital Solutions Pvt. Ltd.

Location: Sector V, Kolkata

Job Type: Full-Time | Work from Office

Shift Timing: 7:00 AM to 4:00 PM

Working Days: Monday to Friday

About the Role:

WBH Digital Solutions Pvt. Ltd. is looking for a creative and detail-oriented Content Writer with a strong understanding of digital marketing, SEO, website content, blogs, social media and online branding.

The ideal candidate should be able to research different industries, understand business requirements, write clear and engaging content, and create SEO-friendly copy that supports both user experience and search engine visibility.

·        Key ResponsibilitiesWrite high-quality website content for service pages, landing pages, about pages and location pages.

·        Create SEO-friendly blogs, articles and long-form content.

·        Write Google Business Profile posts, social media captions and promotional content.

·        Conduct topic, competitor and keyword research before writing.

·        Work closely with the SEO and digital marketing teams to create search-focused content.

·        Optimise content using target keywords naturally without keyword stuffing.

·        Write meta titles and meta descriptions for website pages.

·        Create content for local SEO campaigns and service-area pages.

·        Rewrite and improve existing website content where required.

·        Maintain consistent tone, grammar and brand messaging across all content.

·        Proofread and edit content before submission.

·        Create engaging headings, CTAs and conversion-focused website copy.

·        Research different industries and understand their target audiences.

·        Follow content briefs, SEO guidelines and project deadlines.

·        Coordinate with designers, developers and marketing team members when required.

·        Ensure all content is original, useful and written for the intended audience.

·        Update existing content based on SEO performance and client feedback.

·        Maintain organised records of completed and ongoing content tasks.

Required Experience:

Preferred Experience: 2–4 Years in Content Writing / Digital Marketing Content

Candidates with strong practical experience and a good portfolio may also be considered based on their writing ability.

1.     Skill PreferencesSEO Content Writing

2.     Website Content Writing

3.     Blog & Article Writing

4.     Keyword Research

5.     Content Research

6.     On-Page SEO Understanding

7.     Local SEO Content Writing

8.     Google Business Profile Content

9.     Social Media Copywriting

10. Meta Title & Description Writing

11. Proofreading & Editing

12. Grammar & Written English

13. Competitor Research

14. Conversion-Focused Copywriting

15. Content Planning & Topic Research

·        Candidate RequirementsExcellent written English and grammar.

·        Ability to write in a simple, natural and reader-friendly style.

·        Strong research skills and ability to understand unfamiliar industries quickly.

·        Basic understanding of SEO and keyword placement.

·        Ability to write both short-form and long-form content.

·        Experience creating content for international businesses will be preferred.

·        Familiarity with Australian, UK or US audiences will be an advantage.

·        Ability to manage multiple projects and meet deadlines.

·        Strong attention to detail.

·        Ability to accept feedback and revise content accordingly.

·        Understanding of plagiarism-free and original content practices.

·        Familiarity with WordPress or content management systems will be an advantage.

Preferred Content Experience: Candidates with experience writing content for industries such as:

·        Construction

·        Home Improvement

·        Removalists

·        Healthcare

·        Real Estate

·        Automotive

·        Trades & Services

·        E-commerce

·        Professional Services

·        Local Australian Businesses

will be given preference.

What We Offer

• Opportunity to work on international client projects.
• Exposure to multiple industries and digital marketing campaigns.
• Learning opportunities in SEO, AEO, GEO and modern content marketing.
• Supportive team environment.
• Performance-based career growth.
• Opportunity to develop both creative and technical content-writing skills.

Interested candidates can apply with their updated CV and writing samples/portfolio.