Performance Marketer

Performance Marketing Executive

Experience

1+ year of experience in Performance Marketing

Experience in the Travel & Tourism industry will be preferred.

Job Responsibilities

- Plan, execute and optimize performance marketing campaigns across Meta Ads, Google Ads and other relevant digital platforms.

- Generate quality leads and enquiries for domestic and international travel packages.

- Monitor campaign performance, CPL, CTR, CPC, conversions and overall campaign efficiency.

- Analyze campaign data and make regular optimization decisions to improve lead quality and performance.

- Coordinate with the sales, operations, content and creative teams to ensure smooth execution of marketing campaigns.

- Work closely with the sales team to understand lead quality and improve campaign targeting accordingly.

- Coordinate with the content and creative team for ad creatives, copies, offers and campaign requirements.

- Prepare regular campaign performance reports and share key insights with the management.

- Conduct audience research, competitor analysis and market research relevant to the travel industry.

- Manage campaign budgets effectively and ensure proper utilization of advertising spend.

- Test different audiences, creatives, ad copies and campaign strategies to identify better-performing combinations.

- Ensure campaigns are aligned with travel packages, destinations, offers and business objectives.

- Stay updated with changes in Meta Ads, Google Ads and digital advertising trends.

Required Skills

- Minimum 1 year of hands-on experience in Performance Marketing.

- Strong knowledge of Meta Ads and Google Ads.

- Good understanding of lead generation campaigns and conversion optimization.

- Experience with travel and tourism campaigns will be an added advantage.

- Ability to analyze campaign data and take optimization decisions.

- Good communication and team coordination skills.

- Ability to work with multiple teams and manage campaign requirements within deadlines.

- Basic understanding of Google Analytics, GTM and conversion tracking is preferred.

- Strong attention to detail and a performance-oriented approach.

Preferred Candidate

Candidates who have previously worked with travel agencies, tour operators, travel brands, hospitality companies or tourism-related businesses will be preferred.

Key Focus

The ideal candidate should be able to independently manage performance marketing campaigns while effectively coordinating with the Sales, Operations, Content and Creative teams to generate quality travel enquiries and improve overall campaign performance.