Regional Sales Manager

Roles & Responsibilities / Key Accountabilities

• Develop and execute the regional sales strategy in line with the company's overall business objectives.
• Drive regional business development and market expansion across Eastern India.
• Identify priority markets, new territories, growth opportunities, and potential business segments.
• Develop, appoint, and manage dealers, distributors, and channel partners to strengthen market coverage and product penetration.
• Build and maintain strong relationships with architects, interior designers, contractors, builders, project consultants, and key customers.
• Identify and develop strategic project, institutional, and key-account business opportunities.
• Own regional sales targets and drive performance against agreed business plans.
• Monitor sales performance, pipeline movement, territory productivity, and market coverage.
• Prepare sales forecasts and action plans to address performance gaps.
• Ensure effective follow-up of enquiries, quotations, negotiations, orders, and business closures.
• Manage key accounts and lead commercial discussions and negotiations where required.
• Identify opportunities for account expansion and increased share of business.
• Monitor competitor activity, pricing trends, customer preferences, market developments, and emerging business opportunities.
• Provide regular sales reports, forecasts, pipeline updates, and market intelligence to management.
• Coordinate with internal teams for order fulfilment, customer service, collections, and resolution of customer issues.
• Lead and support the sales team to ensure achievement of regional business objectives.
• Maintain a strong field presence and regularly travel across the assigned Eastern India territory for customer, dealer, distributor, and market visits.
• Ensure professional representation of the company throughout the customer and sales lifecycle.

Preferred Industry Experience

Candidates with experience in one or more of the following sectors will be preferred:

• Plywood and wood-based products
• Interior and architectural products
• Building materials
• Construction and project-related products
• Architecture and design
• Dealer and distribution-led businesses

Core Competencies

• Regional Sales & Business Development
• Market Expansion & Territory Management
• Dealer & Distributor Management
• Key Account Management
• Sales Target & Revenue Management
• Commercial Negotiation
• Market Intelligence & Competitive Analysis
• Relationship Management
• Sales Forecasting & Pipeline Management
• Team Management & Leadership
• Strong Communication & Presentation Skills
• Strategic Thinking with Hands-on Execution
• Commercial Acumen and Ownership

Candidate Profile

• The ideal candidate should have 5+ years of relevant sales and business development experience, with strong exposure to territory management, channel development, customer acquisition, and revenue growth.

• Prior experience managing business across Eastern India, along with an established network in the plywood, interior, architectural, building materials, construction, or allied sectors, will be an advantage.

• The candidate should be comfortable with an office-based role combined with extensive field travel, and should have the maturity to manage strategic customer relationships while remaining actively involved in day-to-day market development.