Social Media Executive

A Social Media Manager is responsible for developing and executing a brand's social media strategy to increase visibility, grow an online community, and support overall business goals like sales and lead generation. They oversee the creation of multimedia content, manage daily postings, engage directly with followers, and analyze performance metrics to continuously optimize marketing campaigns.

Core Responsibilities

• Strategy Development: Design and implement comprehensive social media plans tailored to specific target audiences.
• Content Management: Plan, edit, publish, and share engaging daily content consisting of text, images, and videos.
• Community Engagement: Monitor direct messages, comments, and mentions to build loyal brand relationships and handle public customer service.
• Data & Analytics: Track performance metrics such as reach, conversion rates, and ROI to tweak strategies.
• Paid Advertising: Run targeted ad campaigns, manage ad spend budgets, and build custom lookalike audiences.
• Brand Consistency: Collaborate with internal design and copywriting teams to align all content with the corporate brand voice.
• Trend Research: Stay highly updated on changing platform algorithms, emerging technologies, and trending digital topics.

Key Skills & Qualifications

• Platform Expertise: Deep functional knowledge of major networks like Instagram, Youtube, LinkedIn,& Facebook.
• Technical Software: Experience with publishing post on instagram, facebook, youtube, plus basic design skills in software like Canva, Premier pro etc.
• Marketing Fundamentals: Solid understanding of Search Engine Optimisation (SEO), web traffic metrics, and consumer behavior.
• Soft Skills: Excellent copywriting skills, strong creative storytelling capabilities, and a sharp attention to detail.
• Education & Experience: A bachelor's degree in Marketing, Communications, or Journalism is typically required, along with a portfolio of proven campaign results.