Digital Marketing Executive

We are seeking an accomplished and results-driven Digital Marketing Executive to join our healthcare organization at our Hospital facility in Baruipur and Outpatient Department in Kasba. In this position, you will be responsible for managing Performance Marketing, Search Engine Optimization, Website Enhancement, Email and WhatsApp Marketing campaigns, Lead Generation initiatives, and Content Development. Your primary objective will be to strengthen our digital footprint and increase patient interaction for Advitya Healthcares Pvt. Ltd.

§ Job Title: Digital Marketing (Healthcare Sector)

§ Location: [Kasba-Kolkata, West Bengal On-site]

§ Department: Digital Marketing

§ Employment Type: Full-time

§ Position Overview

In your role as a Digital Marketing Executive, you will develop, implement, and refine our digital marketing strategies across diverse online platforms. Collaborating with internal stakeholders—including physicians, medical specialists, and sales professionals—you will transform healthcare programs into compelling digital campaigns designed to establish brand credibility and attract qualified patient inquiries.

§  Key Responsibilities

Social Media & Branding: Oversee all official social media channels including Facebook, LinkedIn, Instagram, and WhatsApp. Develop and execute monthly content strategies that showcase health education, physician interviews, patient success stories, and institutional announcements.

§ Lead Generation: Create and monitor performance-driven digital initiatives aimed at increasing patient inquiries, website engagement, and adoption of mobile applications such as your hospital's patient management platform.

§ Content & SEO: Produce healthcare-compliant, evidence-based written materials. Implement search engine optimization strategies across web pages and blog articles to enhance organic discoverability for medical services and clinical specializations.

§ Internal Coordination: Maintain ongoing communication with clinical staff and departmental specialists to identify marketing priorities and amplify visibility for key service lines including Cardiology, Orthopaedics, and Diagnostic Services.

§ Campaign Management: Partner with external creative and branding firms to execute digital advertising initiatives, bulk messaging campaigns, email communications, and geographically targeted promotional activities.

§ Analytics & Reporting: Track and evaluate digital campaign effectiveness, user engagement metrics, and return on investment through analytical platforms such as Google Analytics and Google Search Console. 

·      Required Qualifications

o   Experience: Demonstrated 1–3 years of digital marketing expertise, with preferred background in hospital, healthcare startup, diagnostic lab, or pharmaceutical environments.

o   Education: Bachelor's degree in Marketing, Communications, Business Administration, or equivalent discipline.

o   Technical Skills: Advanced proficiency in Meta Ads Manager, Google Ads, SEO optimization tools, and foundational graphic design software such as Canva.

o   Communication: Outstanding written and verbal communication abilities with demonstrated capacity to simplify complex medical concepts into clear, compelling, and patient-centric messaging.

o  Regulatory Awareness: Foundational knowledge of healthcare marketing compliance requirements and patient data protection regulations is advantageous.