Digital Marketing Executive

Job Description – Digital Marketing ExecutiveCompany: Castlewood

Job Title: Digital Marketing Executive

Department: Marketing

Location: Kolkata

Employment Type: Full-Time

About CastlewoodCastlewood is a fitness equipment company focused on providing quality fitness solutions for home and commercial use. We are looking for a creative, result-oriented Digital Marketing Executive who can strengthen our online presence, generate leads, increase brand awareness and drive sales through digital platforms.

Key Responsibilities1. Social Media Management

• Manage the company's social media accounts, including Instagram, Facebook, YouTube and LinkedIn.
• Plan and execute monthly social media content calendars.
• Create engaging posts, reels, stories and promotional campaigns.
• Coordinate product shoots, fitness videos and promotional content.
• Increase followers, engagement and brand visibility.

2. Digital Advertising

• Plan, execute and manage Facebook and Instagram Ads.
• Run Google Ads campaigns to generate enquiries and sales.
• Monitor advertising budgets and optimize campaigns for better ROI.
• Generate qualified leads for fitness equipment sales.
• Track campaign performance and prepare regular reports.

3. Content Creation

• Create attractive product creatives, banners, promotional graphics and videos.
• Write engaging captions, product descriptions and advertising copies.
• Work with graphic designers and video editors when required.
• Develop promotional campaigns around new product launches, festive offers and seasonal sales.

4. Website & E-commerce Management

• Update website content, product images, descriptions and pricing.
• Improve product visibility through basic SEO practices.
• Monitor website traffic and customer enquiries.
• Assist in improving online sales and conversion rates.

5. Marketplace Management

• Assist in managing product listings on platforms such as Amazon and Flipkart.
• Optimize product titles, descriptions, images and keywords.
• Monitor product performance and promotional activities.
• Required Skills & QualificationsGraduate in Marketing, Business Administration or a related field.
• 2–3 years of experience in digital marketing.
• Practical knowledge of Meta Ads Manager and Google Ads.
• Good understanding of Instagram, Facebook and YouTube marketing.
• Basic knowledge of SEO and Google Analytics.
• Knowledge of Canva, Photoshop or similar design tools.
• Good communication, copywriting and creative skills.
• Ability to analyse campaign performance and generate reports.
• Preferred CandidateExperience in e-commerce, consumer products, fitness or lifestyle brands will be an advantage.
• Someone who understands how digital marketing can translate into actual sales and business growth.
• Creative, proactive and capable of independently managing marketing activities.

Key Performance Indicators (KPIs)The candidate will be evaluated on:

• Growth in social media reach and engagement.
• Quality and quantity of leads generated.
• Cost per lead and advertising ROI.
• Website traffic and online enquiries.
• Growth in marketplace visibility and sales.
• Consistency and quality of content creation.
• What We OfferOpportunity to work with a growing fitness equipment brand.
• Scope to independently manage and develop digital marketing activities.
• Competitive salary based on experience and skills.
• Opportunity for career growth.

Interested candidates can share their CV along with examples of their previous digital marketing work.