Mobistar

Digital Marketing Manager

Mobistar
Bata Nagar, Kolkata/Calcutta
₹25,000 - ₹30,000 monthly*

Fixed

₹25,000 - ₹28,000

Average Incentives*

₹2,000

Earning Potential

₹30,000

Work from OfficeWork from Office
Full TimeFull Time
Min. 2 yearsMin. 2 years
Basic EnglishBasic English

Job highlights

Urgently hiring

Urgently hiring

13 applicants

13 applicants

Job Description

Performance Marketing Manager – Meta Ads Specialist


We are looking for an experienced Performance Marketing professional to manage and scale Meta Ads campaigns for Mobisell.


Key Responsibilities: -


1. Plan, manage and scale Facebook & Instagram (Meta) Ads campaigns.


2. Generate high-volume and high-quality leads at profitable CPL.


3. Optimize campaigns based on lead quality, pickup scheduling and completed pickups — not just cheap leads.


4. Manage Meta Pixel, Conversion API, events and conversion tracking.

Test different audiences, creatives, ad copies and campaigns continuously.


5. Analyze campaign performance and improve CPL, conversion rate and completed pickup rate.


6. Manage retargeting and lookalike audiences.


7. Track the complete funnel: Ad → Lead → OTP → Pickup Scheduled → Completed Pickup.


8. Prepare daily/weekly performance reports and take data-driven decisions.


9. Scale winning campaigns while maintaining lead quality and profitability.


Requirements: -


2–5+ years of hands-on Meta Ads/Performance Marketing experience.


Strong experience in Lead Generation and Conversion Optimization.


Experience handling significant monthly ad budgets.


Must have proven results in scaling Meta campaigns.


Job role

Work location
Work locationBatamore, Jagtala, Batanagar, Maheshtala, West Bengal, India
Department
DepartmentMarketing / Brand / Digital Marketing
Role / Category
Role / CategoryBrand Marketing
Employment type
Employment typeFull Time
Shift
ShiftDay Shift

Job requirements

Experience
ExperienceMin. 2 years
Education
EducationGraduate
Skills
SkillsLead Generation, Digital marketing, Facebook ads, Google Ads, Conversion Rate Optimization (CRO), Facebook and Google ads, Facebook Ads Manager, Performance marketing, Meta search engine, Digital campaigns
English level
English levelBasic English
Age limit
Age limit18 - 45 years
Gender
GenderAny gender

About company

Name
NameMobistar
Address
AddressBatamore, Jagtala, Batanagar, Maheshtala, West Bengal, India
Job posted by Mobistar

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You can expect a minimum salary of 25,000 INR and can go up to 30,000 INR. The salary offered will depend on your skills, experience and performance in the interview.

The candidate should have completed Graduate degree and people who have 2 to 31 years are eligible to apply for this job. You can apply for more jobs in Kolkata to get hired quickly.

The candidate should have Basic English skills and sound communication skills for this job.

Both Male and Female candidates can apply for this job.

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Digital Marketing Manager in Mobistar, Bata Nagar, Kolkata/Calcutta | apna.co