Digital Marketing Specialist

WE'RE HIRING – PERFORMANCE MARKETER

Google Ads & Meta Ads Specialist

Crafted Campus is looking for a skilled and results-driven Performance Marketer with hands-on experience in Google Ads and Meta Ads.

The ideal candidate should have practical experience in planning, executing, managing, and optimising paid advertising campaigns to generate quality leads, improve conversions, and maximise return on advertising spend (ROAS).

The role involves managing campaigns for Australian and international clients, analysing performance data, developing effective advertising strategies, and consistently improving campaign results.

We are looking for someone who understands performance metrics, takes ownership of campaigns, and focuses on measurable business outcomes rather than just running advertisements.

• Position: Digital Marketer – Performance Marketing
• Location: Sector V, Kolkata
• Experience: 1–3 Years
• Salary: As per Industry Standards
• Compensation: Hike on Last Drawn Salary
• Working Days: Monday to Saturday
• Office Timings: 06:30 AM – 03:30 PM
• Weekly Off: Sunday

Key Responsibilities

• Plan, execute, and manage performance marketing campaigns across Google Ads and Meta Ads.
• Drive quality leads and conversions for Australian and international clients.
• Manage and optimise Google Search, Display, Performance Max, Facebook, and Instagram campaigns.
• Monitor campaign KPIs, including CPL, CPA, CPC, CTR, conversion rate, and ROAS.
• Develop effective audience targeting, keyword strategies, and remarketing campaigns.
• Conduct A/B testing of ad creatives, landing pages, audiences, and campaign strategies.
• Track campaign performance and optimise advertising budgets to maximise ROI.
• Set up and monitor conversion tracking using Google Analytics 4, Google Tag Manager, and Meta Pixel.
• Analyse campaign data, identify performance gaps, and implement improvement strategies.
• Prepare regular performance reports with actionable insights.

Skills & Requirements

• 1–3 years of practical experience in Google Ads and Meta Ads.
• Strong understanding of performance marketing and lead generation.
• Experience managing paid advertising campaigns with a focus on measurable results.
• Good understanding of conversion tracking, analytics, and campaign attribution.
• Ability to analyse data and make performance-driven decisions.
• Knowledge of landing page optimisation and conversion rate optimisation.
• Strong understanding of CPL, CPA, CPC, CTR, and ROAS.
• Experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and Meta Pixel.
• Knowledge of remarketing, audience targeting, keyword research, and A/B testing.
• A results-oriented mindset with a strong focus on lead quality and ROI.

Why Join Crafted Campus?

• Work with Australian and international businesses.
• Manage advertising campaigns across multiple industries.
• Gain hands-on experience in performance marketing.
• Be part of a growing digital marketing team.
• Opportunity to develop your skills and advance your career.

Application & Contact Details: Interested candidates can send their updated CV to: Email: admin@craftedcampus.com

Contact Number: 7890392494 / 7044630111

Location: Sector V, Kolkata, West Bengal

Crafted Campus — Where Exceptional Code Meets Effective Marketing.