Sales Executive

Field Sales | General Trade

Function: Sales – General Trade

Division: Lighting

Experience:

3–5 Years

Education:

Graduate (Any

Discipline)

CTC Band: As per the market standards

Reporting

To: Area Sales

Manager (ASM)

About Sturlite

Sturlite Electric Private Limited is a Bengaluru-headquartered Fast Moving Electrical Goods (FMEG) company operating across five high-growth categories: Lighting, Wires & Cables (Sturlite Voltedge), Switches, Solar (Zeovolt), and Wellness. Sturlite is in an active growth-acceleration phase, with new category launches underway and a national footprint being rapidly built across India

We are building a founder-led, performance-first sales culture with strong channel relationships, disciplined execution, and a long-term orientation toward market share leadership in electricals.

ROLE PURPOSE

The Sales Executive is the frontline growth engine for Sturlite's Lighting business within the assigned territory. This role is responsible for building and expanding the dealer/distributor network, driving secondary sales, and ensuring consistent brand availability and visibility across channels.

KEY RESPONSIBILITIES

•    Drive primary and secondary sales targets within the assigned territory on a monthly and quarterly basis

•    Build, expand, and service a robust dealer and distributor network; identify and onboard new channel partners

•    Conduct regular market coverage across assigned towns and ensure adequate product availability and display

•    Execute trade schemes, promotions, and discount programs effectively at the counter level

•    Track competition activity (pricing, schemes, new launches) and report insights to the ASM

•    Manage outstanding collections and ensure adherence to credit norms with channel partners

•    Submit daily call reports, sales reports, and market feedback through prescribed reporting systems

•    Maintain strong relationships with electricians, contractors, and key influencers to drive pull demand

•    Ensure timely resolution of dealer complaints, return/replacement requests, and service issues

FUNCTIONAL COMPETENCIES:

Channel Network Building, Dealer & Distribution Management, Secondary Sales Execution, Customer On-boarding, Competition Intelligence, Market Coverage & Beat Planning, Trade Scheme Execution, Collections & Credit Management

EXPERIENCE & BACKGROUND

Industry Preference: Lighting & Switchgear

Key Skills: Territory management, dealer relationships, secondary sales focus, local market knowledge

 WHAT STURLITE OFFERS

•    Competitive fixed pay with performance-linked variable pay.

•    Fast-track career path: SE → ASM in 18–24 months for high performers

•    Opportunity to be an enterprising sales team member in a high-growth FMEG company with national ambition

•    Structured onboarding, product training, and ongoing sales skill development.