Customer Relationship Manager

Key Responsibilities

• Manage relationships with existing and potential clients.
• Handle client onboarding, coordination and regular follow-ups.
• Ensure timely collection of payments and achieve assigned monthly collection targets.
• Coordinate with CRE, Backend, Production and Management teams for smooth client servicing.
• Maintain accurate client records, follow-ups, payments and service status in CRM.
• Handle client queries, concerns and complaints professionally.
• Ensure clients receive timely updates regarding shoots, auditions, services and deliverables.
• Generate repeat business, referrals and additional sales from existing clients.
• Monitor pending payments and follow up until closure.
• Maintain daily/weekly collection and client-status reports.
• Ensure company policies, SOPs and service commitments are properly communicated and followed.
• Support the Branch Manager in achieving branch revenue and collection targets.

Required Skills

• Excellent communication and client-handling skills.
• Strong follow-up and negotiation abilities.
• Sales and collection-oriented approach.
• Good knowledge of CRM, Excel/Google Sheets and WhatsApp.
• Ability to handle difficult clients professionally.
• Strong coordination, accountability and problem-solving skills.
• Presentable, confident and target-oriented personality.
• Performance ExpectationsAchieve assigned monthly collection and revenue targets.
• Maintain strong client relationships and minimise complaints.
• Ensure timely follow-up on all active and pending clients.
• Maintain accurate CRM records and daily reporting.
• Performance will be reviewed regularly based on collections, client retention, productivity, follow-ups and overall branch contribution.