Digital Marketing Executive

Job Description: Digital Marketing & Lead Generation Executive – Real Estate Company: DS Infra Developers

Location: Lucknow / Remote-Hybrid (as applicable)

Employment Type: Full-time

Experience: 1–4 years

Salary: ₹15,000–₹35,000 per month + performance-based incentives (negotiable based on experience)

About the RoleWe are looking for a result-oriented Digital Marketing & Lead Generation Executive to generate quality leads and support sales conversions for our real estate plotting project in Lucknow. The ideal candidate should have hands-on experience in digital advertising, social media marketing, lead management, and real estate customer acquisition.

Key Responsibilities1. Lead Generation & Paid Advertising

• Plan and execute lead generation campaigns on Meta Ads (Facebook and Instagram) and Google Ads.
• Generate qualified leads from prospective plot and property buyers.
• Optimize campaigns to improve lead quality, reduce cost per lead (CPL), and maximize return on ad spend (ROAS).
• Identify target audiences, including investors, homebuyers, and local property buyers.

2. Digital Marketing & Social Media

• Manage Facebook, Instagram, and other relevant digital channels.
• Create engaging property marketing creatives, reels, videos, posts, and advertisements.
• Develop monthly content calendars and promotional campaigns.
• Coordinate with designers, video editors, or external agencies when required.

3. Lead Management & Sales Support

• Capture and organize leads through WhatsApp, landing pages, website forms, and advertising campaigns.
• Maintain a lead database or CRM and track lead status, follow-ups, site visits, and conversions.
• Coordinate with the sales team to ensure timely follow-up on incoming leads.
• Analyze lead quality and recommend improvements to increase site visits and bookings.

4. Performance Tracking & Reporting

• Track campaign spend, leads generated, cost per lead, qualified leads, site visits, and sales conversions.
• Prepare weekly performance reports and suggest data-driven improvements.
• Conduct A/B testing of advertisements, creatives, offers, and audience segments.
• Required Skills & Qualifications1–4 years of experience in digital marketing and performance marketing.
• Hands-on experience with Meta Ads Manager and Google Ads.
• Understanding of lead generation funnels, landing pages, retargeting, and conversion tracking.
• Experience with Canva or similar creative tools.
• Good understanding of social media content and WhatsApp marketing.
• Strong analytical skills and the ability to work toward measurable targets.
• Real estate marketing experience will be preferred.
• Experience generating leads for property plots, residential projects, or real estate investments will be an advantage.
• Key Performance Indicators (KPIs)Number of qualified leads generated per month.
• Cost per qualified lead.
• Lead-to-site-visit conversion rate.
• Site visits and bookings generated from campaigns.
• Campaign performance and marketing budget efficiency.
• What We OfferOpportunity to build and execute the digital marketing strategy for a growing real estate project.
• Performance-based incentives linked to results.
• Scope to take ownership of lead generation and campaign optimization.

How to ApplyInterested candidates can share their resume along with examples of previous campaigns, lead generation results, or a portfolio.

Subject: Application – Digital Marketing & Lead Generation Executive

Apply via: [Add your email address / WhatsApp number]