Digital Marketing Trainer

Position: Digital Marketing Trainer

Department: Training & Digital Marketing

Experience: 1–3 Years

Location: Lucknow

Job Overview

We are looking for a skilled and enthusiastic Digital Marketing Trainer who can train students and professionals in practical digital marketing concepts. The ideal candidate should have hands-on experience with Google Ads, Meta Ads, SEO, and WordPress website creation and be able to explain concepts in a simple, practical, and engaging manner.

• Key ResponsibilitiesConduct practical and interactive training sessions on digital marketing.
• Train students on Google Ads, including Search, Display, YouTube/Video, campaign setup, keyword research, ad creation, targeting, conversion tracking, and optimization.
• Train students on Meta Ads, including campaign structure, audience targeting, ad creation, lead generation, traffic, engagement, and conversion campaigns.
• Teach SEO, including:
• Keyword research
• On-page SEO
• Off-page SEO
• Technical SEO
• Link building
• Google Search Console
• Google Analytics
• Website audit and optimization
• Teach students how to create and manage WordPress websites.
• Train students on WordPress installation, themes, plugins, page creation, basic customization, forms, menus, and website structure.
• Provide hands-on assignments, projects, and real-world case studies.
• Help students understand campaign performance through metrics such as CTR, CPC, CPM, CPL, CPA, ROAS, conversions, and Quality Score.
• Monitor students' progress and provide regular feedback.
• Conduct doubt-clearing sessions and practical assessments.
• Keep training material and course content updated according to current digital marketing trends and platform changes.
• Assist students with live projects, portfolio development, and interview preparation.
• Stay updated with the latest Google, Meta, SEO, WordPress, and digital marketing tools and practices.

Required Skills

• Strong knowledge of Google Ads
• Strong knowledge of Meta Ads / Facebook Ads
• Good understanding of SEO
• Practical knowledge of WordPress website creation
• Knowledge of Google Analytics and Google Search Console
• Understanding of Google Tag Manager and conversion tracking is an advantage.
• Good understanding of digital marketing metrics and campaign optimization.
• Strong communication and presentation skills.
• Ability to explain technical concepts in simple language.
• Ability to conduct practical training and live demonstrations.

Preferred Qualifications

• Bachelor's or Master's degree in Marketing, Digital Marketing, Business, or a related field.
• Relevant certifications such as Google Ads, Google Analytics, Meta Blueprint, or SEO certifications will be an advantage.
• Prior experience as a Digital Marketing Trainer, Faculty, Mentor, or Digital Marketing Executive is preferred.

Interested candidates can share their resumes at rafia@ndmit.com / hr@ndmit.com