SEO Executive

SEO / GEO / AIO Expert

Job Type: Full-Time

Department: Digital Marketing

Experience: 3–5 Years

Work Location: Lucknow

Salary: ₹25,000 – ₹35,000 per month, depending on experience and expertise

About the RoleWe are looking for a highly skilled and result-oriented SEO / GEO / AIO Expert to join our digital marketing agency.

The candidate will be responsible for developing and executing SEO strategies for multiple client websites, improving organic rankings and traffic, optimizing Google Business Profiles and local visibility, and increasing brand visibility across AI-powered search platforms and search experiences.

The ideal candidate should have strong hands-on knowledge of SEO, Technical SEO, Local SEO, Google Business Profile, GEO (Generative Engine Optimization), AIO (AI Optimization), content strategy, keyword research, analytics and SEO tools.

• Key Responsibilities:

1. SEO Strategy & ExecutionDevelop and execute comprehensive SEO strategies for client websites.

• Perform detailed keyword research based on search volume, competition, intent and business objectives.
• Conduct complete website SEO audits and identify technical and content-related issues.
• Implement on-page SEO including title tags, meta descriptions, headings, internal linking, URLs and content optimization.
• Manage technical SEO including crawling, indexing, canonicalization, XML sitemaps, robots.txt, redirects and Core Web Vitals.
• Develop effective off-page SEO and link-building strategies.
• Analyze competitors and identify ranking and content opportunities.
• Monitor keyword rankings, organic traffic, conversions and other SEO KPIs.

2. Local SEO & Google Business ProfileOptimize and manage Google Business Profiles for clients.

• Develop local keyword and location-based SEO strategies.
• Optimize business categories, services, products, descriptions and GBP content.
• Manage local citations and NAP consistency.
• Develop strategies for acquiring and managing genuine customer reviews.
• Improve local search visibility and Google Maps performance.
• Conduct competitor analysis for local search results.
• Develop city-wise and location-wise SEO strategies.

3. GEO – Generative Engine OptimizationDevelop strategies to improve brand visibility in AI-powered search and answer engines.

• Optimize website content for entity recognition, topical authority and contextual relevance.
• Build authoritative and trustworthy brand signals across relevant web properties.
• Identify opportunities for brand inclusion in AI-generated answers.
• Optimize content around conversational and question-based searches.
• Monitor brand visibility and mentions across emerging AI search experiences.
• Stay updated with changes in AI search and generative search technologies.

4. AIO – AI OptimizationOptimize content and website structures for AI-powered search experiences.

• Create content designed to provide clear, authoritative and easily understandable answers.
• Develop FAQ, comparison, how-to and informational content strategies.
• Use structured data/schema where appropriate.
• Analyze AI-generated search results and identify content gaps.
• Use AI tools responsibly for SEO research, content ideation, analysis and workflow automation.

5. Content & Topical AuthorityDevelop content strategies based on search intent and customer journey.

• Build topical clusters and content silos.
• Prepare SEO content briefs for writers.
• Optimize existing website content for rankings and conversions.
• Identify content gaps using competitor and SERP analysis.
• Ensure content demonstrates expertise, relevance, originality and credibility.

6. SEO Analytics & ReportingMonitor performance using Google Search Console and Google Analytics 4.

• Prepare monthly SEO performance reports.
• Track rankings, organic traffic, leads, conversions and other KPIs.
• Identify performance drops and take corrective action.
• Present SEO strategy and performance to internal teams and clients.
• Required SkillsMust-Have SkillsAdvanced knowledge of SEO
• Technical SEO
• On-Page SEO
• Off-Page SEO
• Local SEO
• Google Business Profile optimization
• Keyword research and competitor analysis
• Content strategy and topical authority
• GEO / Generative Engine Optimization
• AIO / AI-search optimization
• Google Search Console
• Google Analytics 4
• Google Keyword Planner
• Schema / Structured Data
• Internal linking and site architecture
• Link-building and digital PR
• SEO reporting and analysis

Tools Experience with several of the following:

• Ahrefs
• Semrush
• Screaming Frog
• Google Search Console
• Google Analytics 4
• Google Keyword Planner
• Google Business Profile
• Google Trends
• Looker Studio
• ChatGPT
• Gemini
• Claude or similar AI tools
• EligibilityBachelor's degree in Marketing, Digital Marketing, IT, Computer Science, Communications or a related field is preferred.
• 3–5 years of practical SEO experience preferred.
• Previous experience working in a digital marketing agency is highly preferred.
• Candidates must have experience handling multiple websites/projects.
• Strong analytical and problem-solving skills.
• Good written and verbal communication skills.
• Ability to independently plan and execute SEO campaigns.
• Candidates should be comfortable working with deadlines and performance targets.

Salary : ₹25,000 – ₹35,000 per month, depending on experience, technical knowledge and demonstrated results.

For candidates with strong expertise in SEO + Local SEO + GEO + AIO, compensation can be negotiated based on capability and previous performance.

What We Expect From the CandidateWe are looking for someone who can independently take a project from:

SEO Audit → Keyword Strategy → Technical SEO → Content Strategy → Local SEO → GEO/AIO → Authority Building → Tracking → Reporting → Growth

The candidate should be a hands-on SEO professional, not someone who only has theoretical knowledge.

Preferred Candidate ProfileCandidates with proven experience in:

• Digital marketing agencies
• Local SEO / Google Maps ranking
• E-commerce SEO
• Lead-generation websites
• Multi-location SEO
• Competitive industries
• GEO / AI-search optimization

will be preferred.

How to Apply

Interested candidates can share their CV/resume along with examples of previous SEO projects or measurable SEO results.

WhatsApp / HR: 8881781434

Company: Keyrank Web Solution

Website: www.keyrankweb.com