Social Media Specialist

*Job Description*

About Shaadi Filmer

Shaadi Filmer is a wedding photography and filmmaking brand specialising in luxury Indian weddings, destination weddings, and cinematic storytelling. We aim to build a premium digital presence through creative content, engaging social media, and a well-maintained website.

We are looking for a creative, responsible, and digitally savvy Social Media Executive to manage our social media platforms and assist with website creation, updates, and maintenance.

_Key Responsibilities_

*1. Social Media Management*

- Manage Instagram, Facebook, YouTube, and Pinterest accounts.

- Plan, create, schedule, and publish posts, reels, stories, and other content.

- Write engaging captions, hooks, hashtags, and calls to action.

- Maintain a consistent premium brand identity across all platforms.

- Research trending content, wedding industry trends, and competitor strategies.

*2. Website Creation & Maintenance*

- Assist in creating, updating, and maintaining the Shaadi Filmer website using WordPress and Elementor.

- Update website pages, images, wedding portfolios, blogs, testimonials, and service details.

- Ensure website content is properly organised, visually appealing, and mobile-friendly.

- Perform basic website checks and resolve routine content or layout issues.

- Upload SEO-friendly website content, optimise image sizes and alt text, and maintain basic on-page SEO.

- Coordinate website improvements and report technical issues when advanced support is required.

*3. Content Planning & Coordination*

- Develop a monthly social media content calendar.

- Coordinate with the photography and video editing teams to collect and publish wedding content.

- Create content ideas around real weddings, destination weddings, behind-the-scenes moments, and client testimonials.

- Use Canva and other relevant tools for basic creative designs when required.

*4. Audience Engagement & Brand Growth*

- Respond professionally to comments, messages, and audience interactions.

- Engage with relevant wedding planners, venues, vendors, and industry accounts.

- Help improve brand visibility, audience engagement, website traffic, and relevant wedding inquiries.

*5. Reporting & Performance Tracking*

- Monitor reach, engagement, shares, saves, profile visits, and website traffic.

- Identify high-performing content and suggest improvements.

- Prepare weekly and monthly performance reports.

- Complete assigned tasks within deadlines and maintain organised content records.

_Required Skills_

- Basic to good knowledge of social media platforms.

- Familiarity with WordPress and Elementor, or willingness to learn.

- Basic understanding of SEO, website content management, and mobile-friendly layouts.

- Good written communication in English; Hindi is an advantage.

- Knowledge of Canva and basic creative tools.

- Creativity, time management, attention to detail, and willingness to learn.

- Interest in wedding photography, filmmaking, and digital branding.

*Candidates with practical WordPress/Elementor knowledge and a social media portfolio will be preferred.*

_Salary & Working Details_

- *Monthly salary:* ₹8,000–₹10,000, depending on skills and experience.

- *Location:* Shaadi Filmer office, Lucknow.

- *Employment:* Full-time.

- *Joining:* Immediate or as mutually agreed.

We are looking for someone who is creative, consistent, willing to learn, and ready to grow with Shaadi Filmer.