Graphic Designer

Job Description – Digital Creative Designer

Role Overview

We are looking for a Digital Creative Designer who can transform products, ideas and marketing requirements into high-quality digital creatives.

The ideal candidate should have a strong understanding of e-commerce design, product presentation, social media creatives, website banners and digital marketing content.

This role is not limited to creating basic social media posts. The designer will play an important role in improving how StitchSpares products and brand are visually presented to customers.

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Key Responsibilities

1. Product Creative & E-commerce Design

- Create professional product images for StitchSpares.com.

- Design product listing images suitable for e-commerce platforms.

- Create product feature and benefit graphics.

- Improve raw product photographs through editing and enhancement.

- Create infographics explaining product usage, features, specifications and applications.

- Develop consistent templates for product images across different product categories.

- Create comparison creatives where required.

- Ensure all product creatives maintain a consistent StitchSpares brand identity.

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2. Website & Shopify Creatives

- Design homepage banners and promotional creatives.

- Create campaign banners for offers, festivals and special promotions.

- Design category banners and collection creatives.

- Create visuals for new product launches.

- Support visual improvements across the StitchSpares.com website.

- Work with the marketing and e-commerce team to improve product presentation and conversion.

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3. Social Media Creative

- Create high-quality creatives for Instagram, Facebook and other digital platforms.

- Design posts, carousels, stories and promotional campaigns.

- Create creatives for product launches and new arrivals.

- Develop a consistent visual identity across social media.

- Convert product information into visually engaging content.

- Create templates that can be reused for recurring content formats.

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4. Video & Reels Support

- Create short-form video creatives for Instagram Reels and digital advertising.

- Edit basic product videos.

- Add text, graphics, transitions and product highlights.

- Create animated creatives where required.

- Convert product demonstrations into engaging digital content.

Advanced video editing is not mandatory, but the ability to create good short-form digital content will be an advantage.

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5. Digital Marketing Creatives

- Design creatives for Meta advertisements.

- Create Google Display and promotional creatives where required.

- Design WhatsApp marketing creatives.

- Create email marketing banners and promotional graphics.

- Support digital campaigns with multiple creative variations.

- Adapt creatives into different sizes and formats for various platforms.

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Required Skills

The candidate should have strong working knowledge of:

- Adobe Photoshop

- Adobe Illustrator

- Canva

- Basic video editing software

- Social media creative formats

- E-commerce product image design

- Image editing and retouching

- Typography and layout

- Branding and visual consistency

Knowledge of the following will be an added advantage:

- Shopify

- Adobe Premiere Pro

- After Effects

- CapCut

- AI-powered creative tools

- Product photography

- Motion graphics

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Experience & Qualification

- 1–4 years of experience in Graphic Design, Digital Design or Creative Design.

- Experience with an e-commerce company, D2C brand or digital marketing agency will be preferred.

- A strong portfolio is mandatory.

- Formal design education is preferred but not compulsory if the candidate has strong practical skills and an impressive portfolio.

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Ideal Candidate Profile

We are looking for someone who:

- Has a strong creative eye and attention to detail.

- Understands how products should be visually presented online.

- Can work independently and manage multiple creative requirements.

- Can convert a simple brief into a professional creative.

- Understands the difference between designing for beauty and designing for conversion.

- Is comfortable working in a fast-moving e-commerce environment.

- Can maintain consistency across hundreds of product creatives.

- Is open to using AI and new creative tools to improve productivity.

- Has a positive attitude towards learning and experimentation.

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Key Performance Expectations

The performance of the Digital Creative Designer will be evaluated based on:

- Quality and professionalism of creatives.

- Consistency of StitchSpares brand presentation.

- Speed of creative delivery.

- Improvement in product presentation.

- Ability to create reusable creative templates.

- Engagement and performance of social-media creatives.

- Ability to understand and execute marketing briefs.

- Attention to detail and accuracy.

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Salary will depend on:

- Experience

- Portfolio quality

- E-commerce experience

- Product creative capability

- Video editing skills

- Overall creative and technical ability

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Employment Type

Full-Time | On-Site

Location

Ludhiana, Punjab

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Why Join StitchSpares?

This is an opportunity to work with a growing e-commerce brand and play an important role in shaping how thousands of products are presented online.

The selected candidate will have the opportunity to work across:

- E-commerce

- Product marketing

- Social media

- Digital advertising

- Brand building

- AI-powered creative workflows

We are looking for someone who wants to grow beyond being just a graphic designer and become an important part of building a modern digital brand.