Graphic Designer

Job Summary

The Graphic Designer will create visually compelling assets that power Bhima’s online and offline marketing efforts. This role plays a key part in strengthening our visual identity and ensuring consistent branding across all customer touchpoints. The ideal candidate is both creatively driven and technically skilled, capable of delivering impactful designs across multiple platforms.

Key Responsibilities

·        Design high-quality creatives for social media, digital ads, and marketing campaigns.

·        Develop product banners, landing page visuals, and other web assets.

·        Ensure strict adherence to brand guidelines across all visual outputs.

·        Collaborate closely with copywriters and marketing teams to conceptualize and execute campaigns.

·        Create offline collaterals as required, including print-ready designs.

·        Optimize assets for web and mobile performance across platforms.

·        Manage tight deadlines while maintaining high design quality.

·        Maintain and organize creative asset libraries.

·        Adapt visual designs for multiple formats, channels, and device resolutions.

·        Contribute to concept development for upcoming campaigns and product launches.

Required TechnicalSkills

·        Advanced proficiency in Adobe Photoshop.

·        Strong command of Adobe Illustrator.

·        Ability to produce quick-turnaround designs using Canva.

·        Familiarity with Figma for collaboration and UI-aligned workflows.

·        Understanding of creative asset management tools and processes.

·        Knowledge of web and mobile resolutions, responsive layouts, and digital formats.

·        Basic animation skills using After Effects.

·        Exposure to print design standards, color modes, and formats.

·        Strong understanding of branding, typography, and layout principles.

·        Awareness of current and emerging design trends.

Core Competencies

·        Creativity and innovation in visual communication.

·        Strong visual storytelling ability.

·        Effective time management and ability to meet deadlines.

·        Collaboration and cross-functional teamwork.

·        Adaptability to varied design styles and project requirements.

Preferred /Good-to-Have Skills

·        3D design capabilities.

·        Motion graphics expertise.

·        Exposure to AR/VR design workflows.

·        Understanding of UI/UX design principles.

·        Familiarity with AI-powered design tools.