Marketing Manager

2. Roles & Responsibilities

Marketing Planning & Strategy

1. Prepare monthly, quarterly and annual marketing plans.
2. Develop marketing strategies based on business objectives.
3. Plan promotional campaigns for festivals and special occasions.
4. Identify target customers and potential markets.
5. Analyse competitors' offers, pricing and marketing activities.
6. Prepare marketing budgets and obtain management approval.
7. Monitor marketing performance and campaign effectiveness.

B. Digital Marketing & Social Media

1. Manage Facebook, Instagram, YouTube and WhatsApp Business.
2. Create and publish attractive jewellery promotional content.
3. Plan reels, videos, product photos and customer testimonials.
4. Promote new arrivals, special offers and showroom events.
5. Run digital advertisements with management approval.
6. Monitor reach, engagement, enquiries and lead generation.
7. Respond to social media enquiries promptly.
8. Maintain a consistent brand identity across all platforms.

C. Offline Marketing & Promotions

1. Plan newspaper advertisements and local media promotions.
2. Coordinate FM radio advertisements and promotional campaigns.
3. Arrange banners, posters, standees and flex advertisements.
4. Organise roadshows, exhibitions and jewellery expos.
5. Conduct local area marketing activities.
6. Develop promotional partnerships with local businesses.
7. Plan festival campaigns and customer engagement activities.

D. Customer Data & Lead Generation

1. Generate new customer leads through various marketing channels.
2. Collect customer data through campaigns and events with consent.
3. Maintain a centralised customer database.
4. Categorise leads based on customer interest and requirements.
5. Share qualified leads with the sales and telecalling teams.
6. Track lead status and conversion.
7. Follow up with the concerned teams to ensure leads are not missed.

E. Campaign & Event Management

1. Plan and execute gold, silver and diamond promotional campaigns.
2. Organise special events, exhibitions and jewellery expos.
3. Coordinate showroom inauguration and anniversary celebrations.
4. Develop customer engagement programmes and loyalty activities.
5. Coordinate with sales, HR and operations teams.
6. Monitor campaign execution and ensure timely completion.
7. Prepare post-event performance reports.

F. Market Research & Competitor Analysis

1. Conduct market surveys in potential business locations.
2. Identify customer needs, buying behaviour and preferences.
3. Study competitor jewellery shops and their promotional offers.
4. Analyse local market opportunities.
5. Identify new customer segments and business opportunities.
6. Submit market research reports to management.

G. Customer Engagement & Retention

1. Plan customer appreciation programmes.
2. Organise customer meetings and special invitation events.
3. Promote referral programmes.
4. Plan birthday and anniversary greetings.
5. Conduct customer feedback surveys.
6. Develop customer loyalty and repeat-purchase strategies.

H. Branch & Local Area Marketing

1. Develop marketing plans for individual branches.
2. Identify nearby residential areas and commercial locations.
3. Conduct door-to-door promotional activities where appropriate.
4. Distribute promotional materials.
5. Build relationships with local associations and communities.
6. Monitor branch-wise marketing performance.