PPC/Growth Executive

Job Summary

The PPC / Growth / Performance Marketer will be responsible for driving customer acquisition and revenue growth through paid digital channels. This role plays a critical part in Bhima’s digital commerce performance, focusing on designing, optimizing, and scaling campaigns across Google, Meta, and emerging platforms. The ideal candidate is analytical, data-driven, and thrives in a fast-paced, performance-focused environment.

Key Responsibilities

·        Plan, execute, and manage PPC campaigns across Google Ads, Meta Ads Manager, and other paid platforms.

·        Optimize campaigns to maximize conversions, ROI, and overall performance.

·        Conduct keyword research, audience segmentation, and targeting strategies.

·        Monitor daily campaign performance, identify trends, and adjust strategies accordingly.

·        Run A/B tests on ads, creatives, and landing pages to improve performance.

·        Collaborate closely with creative, content, SEO, and web teams to ensure cohesive messaging and campaign alignment.

·        Manage advertising budgets, pacing, and bidding strategies.

·        Prepare weekly and monthly performance reports with actionable insights.

·        Explore new growth channels and evaluate opportunities for scaling customer acquisition.

·        Stay updated on platform algorithms, industry trends, and new advertising tools.

Required Skills& Expertise

·        Strong hands-on expertise in Google Ads and Meta Ads Manager.

·        Knowledge of programmatic ads and broader paid media strategies.

·        Proficiency with analytics tools such as GA4 and Google Data Studio.

·        Experience in conversion tracking setup, including events and pixels.

·        Familiarity with A/B testing frameworks and experimentation methods.

·        Strong understanding of remarketing and retargeting campaigns.

·        Experience with landing page optimization tools.

·        Ability to conduct detailed keyword planning and research.

·        Basic proficiency in Excel/Google Sheets for performance analysis.

Soft Skills

·        Strong analytical thinking and a data-driven mindset.

·        Ability to make informed decisions based on performance metrics.

·        Effective collaboration and communication skills.

·        Creativity in conceptualizing ad ideas.

·        Excellent time management and organization.

Preferred / Nice-to-Have Skills

·        Experience with TikTok Ads or other emerging ad platforms.

·        Knowledge of affiliate marketing strategies.

·        Exposure to influencer-led paid promotions.

·        Use of AI-driven tools for ad optimization and automation.

·        Familiarity with CRO (Conversion Rate Optimization) tools and frameworks.