Sales Executive

Roles & Responsibilities

A. Customer Handling & Service

1. Welcome every customer with a warm smile and professional greeting.
2. Understand customer requirements, preferences and budget.
3. Attend to every customer without discrimination.
4. Explain jewellery designs and recommend suitable products.
5. Handle customer queries and objections politely.
6. Ensure complete customer satisfaction.

B. Product Knowledge

1. Understand gold purity – 18K, 22K and 24K.
2. Explain gold rates, weight, wastage, making charges and GST.
3. Have knowledge of diamond, silver and platinum jewellery.
4. Understand new arrivals and jewellery collections.
5. Explain exchange, buyback and old gold policies.
6. Keep updated with product specifications and certifications.

C. Sales & Target Achievement

1. Achieve assigned daily, weekly and monthly sales targets.
2. Improve customer conversion ratio.
3. Increase average bill value through upselling and cross-selling.
4. Promote special offers and promotional schemes.
5. Generate repeat business from existing customers.
6. Convert walk-in enquiries into successful sales.
7. Support showroom revenue and profitability.

D. Billing & Documentation

1. Verify jewellery details before billing.
2. Coordinate with the billing department.
3. Check product tags, weight and item descriptions.
4. Ensure accurate billing information.
5. Explain the final bill to customers.
6. Ensure proper product handover after billing.

E. Customer Relationship Management (CRM)

1. Collect customer information with consent.
2. Maintain accurate customer records.
3. Follow up on pending customer enquiries.
4. Inform customers about new arrivals, offers and events.
5. Develop long-term customer relationships.
6. Encourage referrals and repeat purchases.

F. Jewellery Display & Counter Maintenance

1. Maintain jewellery counters neatly.
2. Arrange jewellery according to display standards.
3. Keep trays and display areas clean.
4. Handle jewellery carefully.
5. Return unsold jewellery to designated storage.
6. Follow all stock security procedures.