SEO Executive

Job Summary

The SEO Executive is responsible for ensuring Bhima’s website achieves strong visibility in organic search results. This role focuses on optimizing website pages, product listings, and digital content to attract high-quality traffic and support long-term customer acquisition. The ideal candidate will perform comprehensive SEO activities—including audits, optimization, outreach, and performance tracking—to continually improve the brand’s search presence.

Key Responsibilities

·        Conduct detailed keyword research for products, categories, and relevant search intents.

·        Optimize website pages, product listings, and all content assets for SEO best practices.

·        Build high-quality backlinks through ethical outreach strategies.

·        Track keyword rankings, traffic metrics, and overall SEO performance.

·        Collaborate closely with content writers and creative teams to ensure SEO alignment.

·        Ensure all pages follow technical SEO requirements and compliance guidelines.

·        Run comprehensive site audits regularly and recommend actionable improvements.

·        Optimize site speed, user experience, and performance metrics (Core Web Vitals).

·        Manage structured data, product schema, and rich snippets for enhanced visibility.

·        Prepare and present SEO performance reports to leadership.

Required Skills& Tools

·        Proficiency in leading SEO tools such as Ahrefs, SEMrush, and Moz.

·        Strong knowledge of Google Search Console and Google Analytics 4 (GA4).

·        Deep understanding of on-page and technical SEO principles.

·        Experience with backlink-building techniques and keyword planning tools.

·        Familiarity with schema markup and structured data implementation.

·        Ability to conduct competitor research using relevant tools.

·        Understanding of Core Web Vitals and their impact on SEO.

Key Competencies

·        Strong research orientation and ability to interpret search trends.

·        Patience and persistence to deliver long-term SEO results.

·        Collaborative approach, especially with content and technical teams.

·        Analytical mindset with data-driven decision-making capability.

·        Exceptional attention to detail.

Preferred / Nice-to-Have Skills

·        Knowledge of voice search optimization.

·        Experience in local SEO strategies and tools.

·        Exposure to video SEO and YouTube optimization.

·        Familiarity with AI-driven content optimization tools.

·        Experience working on international or multilingual SEO.