Graphic Designer

Son of Swaad is a food and restaurant brand focused on delivering a strong, recognizable and consistent food experience across its outlets. We are looking for a creative and execution-oriented Graphic Designer who can translate marketing ideas, food promotions and brand requirements into visually appealing designs across digital and offline platforms.

The candidate should have strong command over Canva, CorelDRAW and other professional graphic design toolsand should be comfortable working in a fast-paced restaurant/marketing environment.

Key Responsibilities1. Social Media CreativesCreate high-quality creatives for:

• Instagram posts
• Instagram stories
• Reels covers/thumbnails
• Facebook posts
• Promotional campaigns
• Festival creatives
• Food/product promotions
• Offers and discounts
• New product launches
• Customer engagement campaigns
• Brand announcements
• Franchise-related communication

The designer should understand how designs need to differ across platforms and formats.

2. Restaurant & Food Marketing DesignsCreate attractive visual communication for:

• Menu items
• Food photography-based creatives
• Combo offers
• Meal deals
• Seasonal products
• Limited-time offers
• New outlet launches
• Outlet promotions
• Special occasions
• Festival campaigns

The designer should have a strong understanding of food presentation and visual appeal.

3. Franchise & Outlet RequirementsPrepare designs required by different outlets/franchisees, including:

• Outlet opening creatives
• Local promotional material
• Posters
• Standees
• Banners
• Tent cards
• Table-top creatives
• Counter displays
• Menu boards
• Offer cards
• Promotional stickers
• In-store branding material

Ensure that all outlet-level designs follow the company's approved brand guidelines.

4. Print & Offline DesigningDesign print-ready artwork for:

• Menus
• Pamphlets
• Flyers
• Posters
• Hoardings
• Flex banners
• Standee designs
• Visiting cards
• Packaging material
• Coupons
• Loyalty cards
• Promotional material
• Outdoor advertising

The candidate should understand print dimensions, bleed, resolution, CMYK/RGB, file formats and print-ready artwork requirements.

5. Software & ToolsMandatoryThe candidate must have working knowledge of:

• Canva
• CorelDRAW

Preferred / Additional SkillsKnowledge of one or more of the following will be an advantage:

• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Figma
• Adobe Express
• Lightroom
• Basic video editing tools
• CapCut
• Premiere Pro
• After Effects

The candidate does not necessarily need to be an expert in every software, but should be able to quickly adapt to different design requirements.

6. Brand ConsistencyMaintain consistent use of:

• Brand colours
• Typography
• Logo
• Fonts
• Icons
• Design language
• Image treatment
• Layout style
• Brand messaging

All creatives should look like they belong to Son of Swaad, rather than looking like unrelated templates.

7. Creative Concept DevelopmentThe designer should not only execute instructions.

They should also be capable of suggesting:

• Creative concepts
• Campaign themes
• Visual directions
• Social media design ideas
• Festival concepts
• Promotional layouts
• New design formats
• Improvements to existing creatives

The candidate should be able to take a basic brief such as:

"We are launching a new combo at ₹199."and independently develop an appropriate visual concept.

8. Photo & Visual EditingThe designer should be comfortable with:

• Background removal
• Image retouching
• Colour correction
• Cropping
• Resizing
• Image enhancement
• Product cut-outs
• Compositing
• Typography
• Shadows and lighting adjustments
• Basic food image enhancement

The candidate should understand that food visuals need to look appetizing, natural and premium, rather than excessively edited.

9. Campaign SupportWork closely with:

• Marketing Team
• Social Media Team
• SEO Team
• Influencer Team
• Operations Team
• Franchise Team

to execute marketing campaigns.

Ensure that all required creatives are delivered within the campaign timeline.

10. Daily Creative RequirementsThe designer will be responsible for managing the daily creative pipeline.

This includes:

• Checking pending design requirements
• Prioritizing urgent campaigns
• Completing scheduled creatives
• Coordinating revisions
• Maintaining source files
• Sharing final artwork in required formats
• Maintaining organized design folders
• Ensuring no campaign is delayed because of pending artwork

11. File & Asset ManagementMaintain an organized library of:

• Editable source files
• Canva designs
• CorelDRAW files
• Photoshop/Illustrator files
• Logos
• Fonts
• Brand assets
• Product images
• Outlet images
• Campaign creatives
• Final approved designs

All important editable files should be properly stored and accessible to the company.

12. Quality ControlBefore submitting any creative, the designer must check:

• Spelling
• Grammar
• Pricing
• Offer details
• Dates
• Contact information
• Outlet information
• Logo placement
• Image quality
• Alignment
• Dimensions
• Brand guidelines

No creative should go for publishing/printing without a basic self-quality check.

Key Performance Indicators (KPIs)KPIExpected PerformanceDaily Design ExecutionComplete assigned creatives within agreed timelinesCreative QualityProfessional, visually appealing and brand-consistentSocial Media CreativesTimely delivery as per content calendarRevision ManagementMinimize avoidable revisionsCampaign Support100% campaign creatives delivered within deadlinesFranchise RequirementsTimely execution of approved outlet requirementsPrint ArtworkCorrect dimensions and print-ready filesBrand Consistency100% adherence to approved brand guidelinesFile ManagementProper organization of editable & final filesResponsivenessPrompt response to urgent/priority creative requirementsCreative ContributionRegularly suggest new design concepts and improvements

Required SkillsThe candidate should have:

• Strong visual sense
• Good typography knowledge
• Good colour understanding
• Layout and composition skills
• Attention to detail
• Good understanding of social media dimensions
• Understanding of print design
• Ability to work under deadlines
• Ability to handle multiple projects simultaneously
• Good communication skills
• Ability to take feedback positively
• Ability to work independently
• Strong ownership of assigned work

However, portfolio and practical design ability should be given more importance than qualification alone.

Candidates with strong portfolios and relevant experience may be considered regardless of their formal educational background.

ExperiencePreferred: 1–3 years of relevant graphic design experience.

Experience in any of the following industries will be an advantage:

• Restaurant
• Food & Beverage
• FMCG
• Retail
• Hospitality
• Advertising
• Digital Marketing
• Franchise businesses

Freshers with an exceptionally strong portfolio may also be considered.

Candidate Must-HaveThe candidate must:

✓ Know Canva

✓ Know CorelDRAW

✓ Understand social media creatives

✓ Understand print designing

✓ Have a good design portfolio

✓ Be comfortable with fast-paced work

✓ Be able to meet deadlines

✓ Understand branding

✓ Have strong attention to detail

✓ Be willing to learn new design tools

Portfolio RequirementPortfolio submission is mandatory.

Candidates should ideally share examples of:

• Social media creatives
• Food/restaurant creatives
• Promotional designs
• Festival campaigns
• Posters/banners
• Menu designs
• Branding work
• Any before/after image editing work

The portfolio will be an important part of the selection process.

Reporting & Work DisciplineThe Graphic Designer will be expected to:

• Maintain a daily task list
• Update the status of assigned designs
• Inform the reporting manager about delays in advance
• Follow the approved content calendar
• Maintain organized design files
• Respect campaign deadlines
• Coordinate with other marketing team members