SEO Executive

ob Overview

We are looking for a result-oriented SEO Executive who will be responsible for managing and optimising the company's website, improving search engine rankings, driving organic traffic, and managing Google Business Profiles (GMB) for our multiple outlets.

The candidate will be responsible for strengthening Son of Swaad's online presence through effective SEO strategies, website management, local SEO, keyword optimisation, and regular performance monitoring.

Key Responsibilities

1. Website Management & SEO

Manage and regularly update the company's official website.

Optimise website pages, landing pages, blogs, images, meta titles, and meta descriptions.

Ensure proper website structure, internal linking, URL optimisation, and content placement.

Monitor website performance, loading speed, mobile responsiveness, and technical SEO issues.

Identify and fix broken links, indexing issues, crawl errors, and other website-related problems.

Coordinate with the development team for website updates and technical improvements.

Regularly update website content, outlet details, menus, franchise pages, and other relevant information.

2. On-Page & Off-Page SEO

Conduct keyword research and identify high-ranking and relevant keywords.

Implement SEO strategies to improve keyword rankings on Google.

Optimise existing website content according to SEO best practices.

Plan and execute link-building strategies and quality backlink acquisition.

Work on guest posting, directory submissions, and other ethical off-page SEO activities.

Monitor competitors' SEO strategies and identify opportunities for improvement.

3. Google Business Profile (GMB) Management

Manage and optimise Google Business Profiles for all company outlets.

Ensure accurate business information, including outlet names, addresses, contact details, timings, and categories.

Regularly publish Google Business Profile posts, offers, updates, and promotional content.

Upload relevant outlet images, food photographs, and other business-related visuals.

Monitor customer reviews and coordinate with the team to ensure timely responses.

Track local search visibility and Google Maps rankings.

Identify and resolve duplicate listings, incorrect information, and profile-related issues.

Implement local SEO strategies to improve visibility for location-based searches.

4. Local SEO & Multi-Location SEO

Develop location-specific SEO strategies for different Son of Swaad outlets.

Target keywords such as "Best Restaurant in [City]", "Best Chaap Restaurant in [Location]", and other relevant local search terms.

Optimise individual outlet landing pages for better local visibility.

Maintain consistency of business information across relevant online directories.

Improve local search presence and visibility on Google Maps.

5. Content & Blog SEO

Research trending and relevant topics for SEO-friendly blogs.

Prepare SEO content briefs and coordinate with the content team.

Optimise blogs with relevant keywords, headings, internal links, and meta information.

Ensure website content is informative, engaging, original, and search-engine friendly.

6. Performance Tracking & Reporting

Monitor website traffic, keyword rankings, organic leads, and conversions.

Work with Google Analytics 4 (GA4) and Google Search Console.

Track Google Business Profile performance, including calls, website clicks, directions, and search visibility.

Prepare weekly and monthly SEO performance reports.

Identify areas of improvement and implement strategies based on performance data.