Digital Marketing Executive

Hiring Digital Marketing Executive for an IT Company

Exp. 2+ Years

Location - Phase 8B, Mohali

Preference - Immediate Joiner

JD : Key Responsibilities:-

• Plan, execute, and optimize on-page, off-page, and technical SEO strategies to

improve organic search performance.

• Conduct keyword research, competitor analysis, and search intent mapping to

identify growth opportunities.

• Optimize website content for search engines and AI-powered search/answer

engines, ensuring strong topical authority and content relevance.

• Monitor website performance using Google Search Console, Google Analytics 4,

Ahrefs, SEMrush, and other SEO tools.

• Collaborate with content writers to create SEO-friendly content and improve

existing web pages and blogs.

• Work closely with developers to implement technical SEO recommendations,

resolve website issues, and improve Core Web Vitals and overall site performance.• Track, analyze, and report SEO metrics, including keyword rankings, organic traffic,

conversions, and user engagement, while providing actionable insights for

continuous improvement.

• Manage and optimize content on WordPress, including publishing and updating

pages, managing meta titles and descriptions, internal linking, image optimization,

and implementing on-page SEO using plugins such as Yoast SEO or Rank Math.

• Assist in planning and monitoring Google Ads (PPC) campaigns, including keyword

research, campaign structure, and performance tracking.

• Create basic marketing creatives such as blog banners, social media posts, and

promotional assets using Canva or similar design tools.

• Stay up to date with the latest SEO trends, Google algorithm updates, AI search

developments, and digital marketing best practices.

Required Skills & Qualifications:-

• Bachelor's degree in Marketing, Business, Computer Applications, or a related field.

• 2–3 years of hands-on experience in SEO and digital marketing.

• Strong knowledge of on-page, off-page, technical SEO, and content optimization.

• Solid understanding of keyword research, search intent, topical authority, and

optimization for AI-powered search experiences.

• Experience with SEO tools such as Google Search Console, Google Analytics 4,

Ahrefs, SEMrush, or equivalent platforms.

• Hands-on experience with WordPress and SEO plugins like Yoast SEO or Rank Math.

• Basic understanding of Google Ads (PPC) and campaign performance analysis.

• Familiarity with Canva or similar design tools.

• Strong analytical, problem-solving, and communication skills.

• Ability to manage multiple tasks, collaborate across teams, and deliver results in