Senior Manager/ Manager - Social Media & Digital Content
Mahindra And Mahindra Limited
Work from Office
Full Time
Min. 3 yearsJob Description
Senior Manager/ Manager - Social Media & Digital Content
Responsibilities & Key Deliverables
- Support the organization's digital marketing transformation by driving social media engagement, digital campaigns, marketing technology adoption, and customer-centric process improvements.
- Create compelling content and storytelling platforms leveraging customer success stories, influencer partnerships, regional insights, and AI-enabled content solutions to strengthen brand affinity.
- Enhance customer experience across all key brand touchpoints, CRM platforms, websites, mobile applications, social media channels, and digital ecosystems.
- Drive product marketing for Tractors, including product launches, market activation, communication strategy, campaign development, and sales enablement collateral.
- Conduct market intelligence and competitive benchmarking to assess competitor positioning, communication strategies, pricing trends, and emerging market opportunities across horsepower segments.
- Develop and implement go-to-market strategies for new products, encompassing market research, customer insights, positioning, messaging, and launch execution.
- Collaborate closely with State Sales teams to capture market feedback, identify customer needs, and translate insights into impactful marketing programs and campaigns.
- Work closely with advertising agencies
- Ensure effective planning, development, and deployment of POS materials, dealer branding assets, brochures, and campaign collateral to support business objectives.
Experience
Experience Requirement:
- 3-8 years experience in executing social media strategy, content strategy &innovation with emerging digital trends
- Technical Mind-set covering Product & Digital skills.
- Street Smart – Go Getter & High learning orientation with execution mind-set.
- Brand Launch & Go To Market Strategy execution.
- Social Media Engagement & Management.
Industry Preferred
Qualifications
Graduate with Masters or Diploma in Business Administration (or related field)
General Requirements
Required Competencies:
- Customer Knowledge & Relationship Management
- Product Knowledge
- Market Strategy
- Brand Management
- Digital Marketing & Social Media
- Content Development & Storytelling
- Customer Experience Management
- Agency handling and Management
Our commitment to Diversity, Equity, and Inclusion
Experience Level
Senior LevelJob role
Job requirements
About company
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