Area Sales Officer

About IFC Ventures

IFC Ventures builds and scales high-growth consumer brands in skincare, cosmetics, and FMCG. California Nutralife Global Wellness Inc. is a global consumer packaged goods (CPG) company headquartered in California, US that wholly owns and operates a diversified portfolio of brands across Skincare (California Skin+), FMCG (NutraChips, NutraBites, NutraCookies), Personal Care (Derma+), Nutraceuticals (NutraGummies) and much more.

Role Overview

As a Field Sales Officer, you will be responsible for visiting retailers, distributors, supermarkets, chemists, cosmetic stores, and general trade outlets to increase product visibility, drive sales, collect market feedback, and strengthen channel relationships.

This role is ideal for candidates who enjoy field sales, relationship building, market visits, and retail execution within the FMCG and personal care industry.

Key Responsibilities

Retail Market Visits

· Conduct daily visits to retail outlets, supermarkets, cosmetic stores, chemists, and general trade stores.

· Ensure product availability and visibility at retail counters.

· Build strong relationships with retailers and store owners.

· Generate new retail opportunities within assigned territories.

Distributor Coordination

· Coordinate with distributors to ensure stock availability and timely replenishment.

· Monitor distributor performance and secondary sales.

· Support distributors in retailer onboarding and order generation.

· Resolve market-level operational issues.

Sales & Market Development

· Achieve assigned sales and outlet coverage targets.

· Drive product placements and increase shelf visibility.

· Support promotional activities and in-store initiatives.

· Identify opportunities for expanding distribution reach.

Market Intelligence & Feedback

· Collect retailer and distributor feedback on products, pricing, and competition.

· Track competitor activities, promotions, and new product launches.

· Share market insights with internal teams.

· Monitor consumer preferences and emerging trends.

Merchandising & Visibility

· Ensure proper product display and shelf placement.

· Verify availability of POSM and promotional materials.

· Improve in-store visibility to maximize product movement.

Reporting & Documentation

· Submit daily visit reports and sales updates.

· Maintain retailer and distributor databases.

· Track order status and market execution activities.

· Provide regular feedback to reporting managers.

Required Skills

· Minimum 2 year of experience in FMCG, personal care, hygiene, skincare, or consumer goods sales.

· Good understanding of General Trade (GT) sales operations.

· Strong communication and relationship-building skills.

· Ability to travel extensively within assigned territories.

· Basic knowledge of retail distribution networks.

· Self-motivated and target-oriented approach.

· Familiarity with mobile reporting and Microsoft Excel is preferred.

Preferred Industry Experience

Candidates with experience in any of the following categories will be preferred:

· FMCG

· Personal Care

· Hygiene Products

· Skincare & Cosmetics

· OTC Wellness Products

· Consumer Goods

· Food & Beverage

Key Performance Indicators (KPIs)

· Retail outlet coverage

· New retailer acquisition

· Distributor engagement

· Sales target achievement

· Product availability

· Market feedback quality

· Visibility and merchandising execution

Education

· Graduate in any discipline preferred

· HSC / Diploma candidates with relevant sales experience may also apply

Why Join IFC Ventures?

· Opportunity to work with emerging consumer brands across skincare, hygiene, and wellness categories.

· Hands-on exposure to FMCG sales and distribution management.

· Career growth opportunities in sales, channel development, and business expansion.

· Dynamic and entrepreneurial work environment.

· Direct exposure to brand-building and market expansion initiatives.