BTL Marketing

JOB DESCRIPTION

Company Overview:

Sid's Farm is a passionate D2C brand dedicated to delivering 100% pure, high-quality

dairy products. Since our inception in 2013, we've prioritized purity, quality, and safety

in every drop of milk and dairy item we offer. Named after our founder's son, Sid, our

company represents a father’s commitment to providing the best for families today and

for generations to come. What began as a service for a few families has now grown to

serve over 25,000 households. Our employees are at the heart of our success, and we

are dedicated to nurturing their growth and development through continuous learning,

mentorship, and ample career advancement opportunities. At Sid's Farm, we are

equally passionate about maintaining high product standards and fostering a thriving

workplace where our team can make meaningful contributions.

As we expand into Hyderabad, Bangalore, Pune and more locations, Sid's Farm is growing

rapidly. With a close-knit family of over 500 employees, we are excited to welcome more

Culture Champions to help us tell our story of growth and innovation.

Job Title: BTL Marketing Trainee

Department: Marketing

Company: Sid's Farm

Location: Malad East, Goregaon East, Kandivali East & Borivali East

Date of Joining (DOJ): Immediate

Working Days:

• Tuesday to Sunday (Monday will be the weekly off, though it may vary occasionally based on business requirements)

Additional Benefits:

• Petrol allowance will be provided on event days

About Sid’s Farm:

Sid’s Farm is a premium dairy brand committed to providing fresh, natural, and

unadulterated dairy products to health-conscious consumers. With a robust presence

in Hyderabad and a customer base of over 25,000 active clients, we are expanding our

footprint through dynamic and impactful promotional events. Our goal is to raise

awareness about the nutritional benefits of our products and promote a healthier

lifestyle through community engagement and events.

Role Overview:

We are looking for enthusiastic Event Management Interns to support the planning and

execution of promotional events. The role involves organizing events at

various venues, including Resident Welfare Associations (RWAs), gyms, schools, and

other locations. As an intern, you’ll engage with a wide range of audiences—parents,

children, and health-conscious individuals—to advocate the benefits of Sid’s Farm

products, particularly our fresh milk.

Key Responsibilities:

• Event Organization & Execution: Assist in organizing and managing promotional

events at various locations. Handle logistics like venue

arrangements, and decorations, and ensure all event materials (e.g., product

samples, flyers) are ready for distribution.

• Brand Advocacy & Customer Engagement: Interact with event attendees,

communicate the benefits of Sid’s Farm products, and promote the nutritional

value of fresh milk and other dairy offerings.

• Interactive Event Activities: Assist in creating engaging activities, such as games,

quizzes, and product tastings, to ensure that the events are enjoyable for all

participants, especially children and families.

• Market Research & Consumer Insights: Conduct informal market research

during events to understand customer preferences and trends. Gather feedback

through surveys and casual conversations to improve future events and product

offerings.

• Venue Relationship Management: Develop and maintain relationships with event

venues and local partners to ensure smooth event execution and future

collaborations.

• Event Reporting & Analysis: Collect key event metrics (attendance, engagement,

feedback) and compile reports for the marketing team to help improve future

events and promotional strategies.

Key Requirements:

• Strong Communication Skills: Excellent verbal and written communication skills,

with the ability to engage and educate diverse audiences, especially in a group

setting.

• Interest in Health and Wellness: A passion for promoting health and wellness,

especially through natural products like Sid’s Farm dairy offerings, and an

understanding of the importance of healthy eating.

• Organizational & Event Management Skills: Ability to stay organized, manage

logistics, and execute events seamlessly under tight deadlines.

• Creative & Enthusiastic Attitude: Bring creative ideas for fun and engaging

activities, especially for younger audiences, while maintaining a positive,

energetic, and enthusiastic approach to event execution.

• Self-Starter with Team Mentality: Ability to work independently and

collaboratively in a team, with a strong desire to learn new skills and contribute

to event success.

What We Offer:

• Real-World Event Management Experience: Gain hands-on experience in event

planning and consumer engagement with a growing brand.

• Exposure to Market Research & Consumer Behaviour: Learn about consumer

insights and market trends from the perspective of a growing D2C brand.

• Skill Development & Networking: Enhance your communication, organizational,

and problem-solving skills while building valuable connections within the event

management and consumer goods industries.

• Certification & References: Receive an internship certificate and professional

references upon successful completion.

Why Sid’s Farm?

• Innovative Culture: Be part of a forward-thinking team where fresh ideas are

welcomed and encouraged, with a shared commitment to quality and creativity.

• Sustainability Focus: Contribute to environmentally sustainable practices and

be proud of your impact on the planet.

• Growth Opportunities: Sid's Farm is rapidly growing, offering ample chances for

career advancement and professional development.

• Community Engagement: Participate in outreach programs and make a tangible

difference in the community.

• Strong Values: Sid’s Farm operates with integrity, transparency, and a focus on

customer satisfaction, creating a positive and ethical work environment.

• Do What You Love: Here at Sid’s Farm, you can pursue your passions and

contribute your ideas in an environment that fosters creativity and collaboration.