Business Development Executive (BDE)

About Marqetrix Web Solutions

We have our product called HawkChat is an AI-powered website intelligence platform for service businesses and professionals. Our "Ask Us Anything" feature is a conversational AI that sits on your website, answers customer questions 24/7, and captures qualified leads automatically.

We're targeting real estate agents, lawyers, educators, and accountants across India. We've validated the product in the UAE market and are scaling rapidly in India.

The Role

As a Business Development Executive (BDE), you'll be the primary driver of customer acquisition for Marqetrix Web Solutions in Mumbai. You'll own the entire sales cycle—from finding prospects to converting them into paying customers.

This is a hands-on, high-impact role for someone who enjoys the hustle, believes in the product, and can work independently with minimal supervision.

• Key ResponsibilitiesDaily Outreach & ProspectingConduct high-volume, targeted outreach to 50-100+ prospects daily via WhatsApp, LinkedIn, and email
• Build and maintain prospect lists across our target verticals (Real Estate Agents, Lawyers, Education/Coaching)
• Personalize messaging based on prospect profile and business type
• Track all outreach in CRM (Hubspot/Monday.com)
• Lead Qualification & Follow-UpRespond to inquiries and questions from prospects
• Qualify interest using discovery questions ("Are you currently struggling to capture leads from your website?")
• Conduct 2-3 follow-up touches on prospects who don't respond initially
• Nurture warm leads through the funnel
• Product Demos & ExplanationsDeliver clear, compelling product demos (live + pre-recorded video)
• Explain value proposition in simple terms: "Capture every lead from your website, 24/7"
• Handle common objections ("How is this different from chatbots?" "What's the implementation time?")
• Answer technical and pricing questions
• Trial-to-Paid ConversionOnboard customers onto the 1-month free trial
• Do follow-up calls at Day 3, Day 14 to check progress and capture leads
• Share success stories and best practices
• Close trial customers into paid subscriptions (target: 60-70% trial-to-paid rate)
• Relationship Building & RetentionBuild genuine relationships with customers (especially early ones)
• Collect testimonials, case studies, and results from early customers
• Identify upsell opportunities (additional features, team expansion)
• Act as the first point of contact for customer support issues
• Reporting & AnalyticsTrack and report on key metrics weekly: outreach volume, response rate, interest %, demos scheduled, trials started, paid conversions
• Identify patterns in what messaging/positioning works best
• Provide feedback on product positioning and messaging effectiveness
• Suggest improvements to the sales funnel