Digital Marketing Executive

Job Title: Digital Marketing Executive

Location: Andheri West, Mumbai

Department: Marketing

Employment Type: Full-time

About the Role -

We are looking for a smart, proactive and digitally savvy Digital Marketing Executive to manage the digital presence of multiple brands, including Nanak Properties and Amarja Hills.

This role is for someone who goes beyond posting content. You should understand digital marketing, identify growth opportunities, experiment with AI tools, analyse performance and proactively recommend strategies to improve brand visibility, engagement, enquiries and conversions.

We are looking for a doer who thinks like a strategist: someone resourceful, curious, quick to learn and capable of turning ideas into execution with minimal supervision.

Key Responsibilities

• Social Media Management: Manage multiple brand pages across Instagram, Facebook, LinkedIn and other relevant platforms.
• Content Strategy: Plan monthly content calendars, reels, posts, stories, campaigns and brand communication.
• Digital Marketing Strategy: Suggest innovative ideas to improve reach, engagement, brand awareness, lead generation and conversions.
• AI-Powered Marketing: Use AI tools for content creation, research, creative ideation, video production, automation and marketing optimisation.
• Content Creation & Coordination: Develop creative briefs, captions, scripts and visual concepts; coordinate with designers, videographers and other stakeholders as required.
• Performance Marketing: Support and optimise Meta Ads, Google Ads and other digital campaigns, based on business requirements.
• Analytics & Reporting: Track reach, engagement, leads, conversions and campaign performance. Recommend improvements based on data.
• Trend & Competitor Research: Identify emerging trends, competitor strategies, new tools and opportunities relevant to our brands.
• Lead Generation & Growth: Explore digital channels and campaigns that can generate relevant business enquiries, particularly for real estate and hospitality.
• Ownership & Execution: Take initiative, solve problems, follow up independently and ensure timely execution without constant supervision.

Who We Are Looking For

• A proactive, sharp and resourceful individual with a strong problem-solving mindset.
• Someone who takes ownership instead of waiting for instructions.
• A genuine interest in AI tools, automation and their practical application in marketing.
• Someone who can think strategically but is equally comfortable executing the work personally.
• Strong understanding of social media platforms, digital content and audience behaviour.
• Analytical thinking with the ability to interpret performance metrics and improve results.
• Good communication, creativity, organisation and time management.
• Willingness to experiment, learn quickly and adapt to changing digital trends.
• Preferred QualificationsGraduate in Marketing, Digital Marketing, Mass Media, Communications or a related field.
• Practical experience managing social media accounts and digital campaigns.
• Familiarity with AI tools such as ChatGPT, Gemini, Canva AI or other content and marketing tools.
• A portfolio, campaign examples or measurable results demonstrating practical capability.

Note: Candidates with strong practical skills, initiative and demonstrable results will be considered even if their formal qualifications are not in marketing.

Why Join Us?

• Work across multiple brands in real estate and hospitality.
• Opportunity to contribute ideas and influence digital marketing strategy.
• Scope to experiment with AI, automation and new marketing technologies.
• A role that values initiative, accountability, learning and measurable results.

If you are someone who spots opportunities, figures out solutions and makes things happen, we would like to hear from you.