Digital Marketing Specialist

A modern Meta AI Ads Manager, Meta Ads Manager, or Google Ads Manager job description combines traditional performance marketing with AI-driven campaign automation, strategic direction, and real-time data analysis.

• Options Paid Ads Manager / PPC & SEM Specialist
• Meta & Google Ads Performance Specialist
• AI-Enabled Digital Acquisition Manager

Role Overview The Digital Marketing Specialist plans, executes, optimizes, and scales paid acquisition campaigns across Meta (Facebook, Instagram, and AI agentic tools) and Google (Search, Display, YouTube, and AI-powered performance max engines). The role involves manual daily setup to guiding AI algorithms, feeding brand guidelines, testing creative hooks, and auditing automated output.

• Key Responsibilities : Campaign Strategy & AI Integration Develop and execute full-funnel paid advertising strategies to maximize ROAS (Return on Ad Spend) and revenue.
• Leverage Meta’s AI agentic features inside Ads Manager to draft campaigns, test creative variations, and refine audience signals.
• Utilize Google’s AI-powered tools (such as Performance Max, smart bidding, and automated asset generation) to capture high-intent search and display traffic.
• Set core campaign objectives (sales, lead generation, brand awareness) and monitor AI-driven optimization phases.

Execution & Optimization

• Build, structure, and launch campaigns across Meta Ads Manager and Google Ads.
• Manage budget allocation, bid strategies, and broad/advantage-plus audience targeting.
• Conduct continuous A/B testing on ad creatives, copy angles, landing pages, and CTAs (Call to Actions).
• Set up and verify conversion tracking via Meta Pixel, Conversions API, Google Tag Manager, and Google Analytics 4 (GA4).
• Analytics, Reporting & Collaboration Track and report on key performance indicators (KPIs): CPC (Cost Per Click), CTR (Click-Through Rate), CPA (Cost Per Acquisition), CPL (Cost Per Lead), and ROAS.
• Translate data patterns into actionable insights to lower customer acquisition costs.
• Collaborate closely with graphic designers, copywriters, and video editors to iterate high-performing creative assets.
• Required Qualifications & Skills Experience: 5+ years of hands-on experience managing paid ad campaigns on Meta and Google platforms.
• AI & Automation Savvy: Familiarity with AI-driven ad assistants, automated budget rules, and algorithmic scaling.
• Technical Proficiency:
• Meta Ads Manager & Meta Business Suite
• Google Ads & Google Analytics 4 (GA4) / Google Tag Manager
• Certifications (e.g., Google Ads Certification, Meta Certified Digital Marketing Associate) are a strong plus.
• Analytical Mindset: Strong grasp of attribution models, sales funnels, and unit economics.
• Creative Judgment: Ability to evaluate ad aesthetics, hooks, messaging clarity, and user experience.