Field Sales Executive

Role Purpose

As a Sales Officer, you will be responsible for expanding BAAYO's retail presence across

your assigned territory while driving repeat business from existing customers.

Your success will be measured not just by sales numbers, but by your ability to build lasting

retailer relationships, improve product visibility, educate customers, and become the face of

BAAYO in the market.

Key Responsibilities

1. Expand Retail Distribution

● Acquire new retail stores, cafés and restaurants within the assigned territory.

● Build BAAYO's presence in premium retail outlets.

2. Drive Sales Growth

● Achieve monthly sales and billing targets.

● Generate repeat orders from existing retailers.

● Increase order frequency and average order value.

● Maintain healthy secondary sales in assigned outlets.

3. Retail Execution & Merchandising

● Ensure excellent shelf visibility.

● Install and maintain POSM.

● Execute merchandising standards.

● Ensure products are properly displayed and easily discoverable.

● Monitor stock levels, stock freshness and minimize out-of-stock situations

4. Build Strong Customer Relationships

● Develop long-term relationships with retailers and restaurant owners.

● Educate customers about BAAYO products.

● Resolve retailer concerns promptly.

● Ensure high retailer satisfaction leading to repeat business.

5. Market Intelligence

● Track competitor activities.

● Report pricing, promotions and new product launches.

● Share consumer feedback with the management team.

● Identify emerging opportunities in the market.

6. Daily Sales Operations

● Execute daily beat plans.

● Conduct market visits.

● Cold call prospective customers.

● Book orders.

● Follow up on collections wherever applicable.

● Submit daily sales reports.

● Coordinate with the Area Sales Manager on market updates.

Key Performance Indicators (KPIs)

Success in this role will be measured on:

● New retail outlets onboarded

● Productive calls per day

● Orders booked per day

● Monthly billing achievement

● Numeric Distribution

● Secondary Sales

● Repeat Purchase %

● Strike Rate

● Retail store retention %

● Beat Adherence

● Merchandising Compliance