IT AV Sales Manager

About the Role

We are looking for a result-oriented and commercially strong Sales Manager to drive

revenue growth and expand market presence for assigned products and regions. The role

focuses on managing channel partners, key accounts, and executing strategic sales

initiatives aligned with business goals.

Key Responsibilities

 Develop and execute annual sales plans to achieve revenue, margin, and market share

targets.

 Build, manage, and expand distributor, dealer, and key account relationships across

channels.

 Identify and onboard new channel partners and strategic accounts.

 Negotiate commercial terms including pricing, credit limits, and agreements.

 Drive order booking, sales forecasting, and pipeline management using CRM tools.

 Conduct monthly and quarterly sales reviews and performance analysis.

 Monitor competitor activities, market trends, and pricing strategies.

 Prepare and present periodic sales performance reports to senior management.

Required Qualifications & Experience

 Bachelor’s degree in Business, Marketing, Engineering, or a related field; MBA preferred.

 5–15+ years of proven B2B sales experience in distribution-driven environments.

 Strong experience in managing distributors, dealers, and key accounts.

 Excellent negotiation, communication, and stakeholder management skills.

 Proficiency in MS Office and salesforce/CRM tools.

 Willingness to travel extensively within the assigned region.