Lead Generation Specialist

Pneumatic Power Tools & Co. (PPT) is an Indian manufacturer of industrial strapping tools, pneumatic and hydraulic equipment, and industrial packaging solutions. Established in 1975 and headquartered in Kolkata, PPT serves customers across manufacturing, steel, infrastructure, logistics, and other industrial sectors.

As part of our expansion across India, we are looking for a highly motivated and disciplined Lead Generation & Market Research Specialist to identify new business opportunities, engage prospective customers, and support our growing nationwide sales network.

Key Responsibilities1. Lead Generation & Outbound Calling (Work from home, All India)

• Make a minimum of 50–100 outbound business calls daily to prospective industrial customers, distributors, manufacturers, and purchasing departments.
• Identify new potential customers for PPT products across India.
• Connect with purchase managers, maintenance managers, production managers, plant heads, and other key decision-makers.
• Introduce PPT products and services professionally and identify potential requirements.
• Generate qualified business leads and transfer them to the appropriate regional sales representative.
• Follow up with prospects to identify upcoming purchase requirements and arrange product demonstrations or sales discussions.

2. Market Research & Industrial Surveys

• Conduct telephone-based market surveys across targeted industries and geographic regions.
• Identify companies currently using manual, pneumatic, battery-operated, or hydraulic strapping and cutting tools.
• Collect information regarding existing equipment brands, estimated usage, replacement requirements, and potential future purchases.
• Research competing products, market pricing, customer preferences, and purchasing patterns.
• Identify potential dealers, distributors, service partners, and industrial equipment suppliers.
• Develop geographic market intelligence covering industrial clusters, steel plants, manufacturing facilities, and packaging-intensive industries.

3. Customer Database Development

• Build and maintain an organized database of potential industrial customers.
• Research companies using Google, LinkedIn, IndiaMART, Justdial, industrial directories, and other suitable sources.
• Verify business contact details, decision-maker names, and purchasing requirements.
• Categorize leads based on industry, location, product requirement, buying potential, and purchase timeline.
• Maintain accurate and updated records in Excel, Google Sheets, or the company's designated CRM.

4. Sales Team Coordination

• Share qualified leads promptly with the regional sales team.
• Coordinate customer follow-ups, technical discussions, quotations, and demonstration requests.
• Track the progress of assigned leads and help reduce missed opportunities.
• Provide weekly summaries of market opportunities, competitor activity, and potential large-volume customers.

Daily and Monthly Performance ExpectationsPerformance MetricTargetOutbound calls50–100 per dayNew companies researched10–20 dailyMeaningful customer conversations10–20 dailyVerified prospective customer records5–10 dailySales-qualified leads15–25 per month, after ramp-upDatabase and call reportingDailyMarket intelligence reportWeeklyTargets are initial expectations and may be adjusted based on industry response rates, customer quality, and assigned territories. Calls must be legitimate business outreach attempts, and leads must be verified, relevant, and non-duplicative.

Target IndustriesCandidates will focus on identifying opportunities within:

• Iron and steel plants, rolling mills, and steel service centers
• Steel coil, pipe, tube, and metal manufacturing companies
• Wire and cable manufacturers
• Industrial packaging and logistics companies
• Construction and infrastructure companies
• Heavy engineering and fabrication companies
• Manufacturers and distributors of industrial equipment
• Warehouses and export-oriented industrial facilities

Candidate RequirementsEssential Skills

• 1–3 years of experience in telecalling, B2B lead generation, business development, inside sales, or market research preferred.
• Strong communication and persuasive skills.
• Ability to conduct 50–100 outbound calls consistently and professionally.
• Comfortable communicating with business owners, procurement professionals, and industrial customers.
• Good working knowledge of Microsoft Excel, Google Sheets, and basic internet research.
• Strong organizational and follow-up skills.
• Ability to work independently in a remote environment.
• Proficiency in Hindi and/or English; additional regional languages are an advantage.

Preferred Experience

• Previous experience in industrial equipment, manufacturing, engineering products, machinery, or B2B technical sales.
• Familiarity with IndiaMART, LinkedIn prospecting, CRM systems, and online lead generation.
• Experience conducting customer surveys or market mapping exercises.

Educational Qualification: Graduate in any discipline preferred. Candidates with strong relevant experience may also apply.

• Work ArrangementFully remote position; candidates may be based anywhere in India.
• Regular working hours aligned with Indian business hours.
• Must have access to a reliable internet connection and a quiet working environment.
• Daily activity reporting and periodic online sales review meetings are required.
• Calling arrangements and reporting tools will be clarified during onboarding.

CompensationCompetitive fixed salary plus performance-based incentives linked to verified qualified leads and successful sales opportunities. Final compensation will depend on experience, skills, and company policy.