Brand & Comm Strategy Specialist

Brand & Comm Strategy Specialist

Skill required: Marketing Operations - Customer Insight & Marketing Analytics
Designation: Brand & Comm Strategy Specialist
Qualifications:BE/MCA
Years of Experience:7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness. The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies. It is essential for ensuring that marketing strategies are implemented smoothly and deliver measurable results. Process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management.
What are we looking for? Smarter Selling – Marketing Technology: Consult on, scope and deliver solutions which enable capability and/or require new or enhanced connections from data repositories to support strategy. Win Together : Challenge agency partners to drive capability growth Plan and forecast future activity with agencies
Roles and Responsibilities: •Inspire Customers – Deliver Marketing Strategy & Plan Deliver the marketing strategy & plan customer insights, needs analysis and market opportunities. Iterate plans inline with campaign and always on performance and through ongoing monitoring of customer feedback & insights. Inspire Customers Build and drive maturity in the audience growth and data strategy to effectively engage consumers at the right time, with the right message. Effectively leverage customer data to drive a connected always on approach to marketing to improve the customer experience. Smarter Selling – Budgets and Optimisation: Manage budget and optimise spend in line with customer calendar and performance outcomes Budget accountability: Win Together – Team: Manage workloads to drive strong team engagement Manage direct report to deliver program of work