Area Sales Manager (B2B)

Area Sales Manager – Offline SalesDepartment: Sales

Channel: Offline / General Trade

Location: [Mysore / Karnataka]

Job PurposeResponsible for expanding the company’s offline distribution network by appointing distributors, developing dealer/retailer networks, and achieving sales targets across the assigned territory.

• Key ResponsibilitiesIdentify and appoint suitable distributors and dealers in the assigned territory.
• Develop and expand the retailer network and ensure regular market coverage.
• Drive primary and secondary sales and achieve monthly/quarterly sales targets.
• Build strong relationships with distributors, dealers and key retailers.
• Ensure regular product availability, visibility and merchandising at retail outlets.
• Conduct market visits to identify new business opportunities and monitor competition.
• Implement company pricing, schemes and promotional activities effectively.
• Monitor distributor stock, outstanding payments and market movement.
• Train and motivate distributor sales teams where required.
• Collect market feedback on pricing, products, competition and customer requirements.
• Submit regular sales reports, market updates and distributor performance reports to management.
• Desired Profile3–7 years of experience in FMCG, consumer durables, kitchen appliances, home appliances or similar offline sales.
• Proven experience in distributor appointment and territory development.
• Strong network of distributors/dealers in the assigned territory will be an advantage.
• Good negotiation, communication and relationship-management skills.
• Target-oriented, energetic and willing to travel extensively within the territory.
• Should be capable of independently developing a territory from the ground up.
• Key Performance Indicators (KPIs)New distributors appointed
• New dealers/retailers added
• Monthly sales achievement
• Secondary sales growth
• Territory coverage
• Distributor productivity
• Outstanding/payment discipline