Digital Marketing Executive

Skills Required:

• Good knowledge of Digital Marketing concepts.
• Hands-on knowledge of Meta Ads Manager.
• Understanding of Google Ads, SEO, Google Analytics, and Google Tag Manager.
• Good understanding of social media platforms.
• Good knowledge of Canva , Coreldraw .
• Good communication and copywriting skills.
• Ability to create engaging marketing content.
• Analytical and problem-solving skills.
• Ability to manage multiple campaigns and deadlines.
• Knowledge of lead generation and conversion funnels.

Key Responsibilities:

• Plan and execute digital marketing campaigns across various platforms.
• Manage social media accounts including Instagram, Facebook, YouTube, and LinkedIn.
• Create and schedule engaging posts, reels, stories, videos, and other digital content.
• Create and Manage Meta Ads (Facebook & Instagram) campaigns for lead generation.
• Monitor campaign performance, leads, cost per lead, conversions, and ROI.
• Conduct basic keyword research and support SEO activities.
• Manage Google Business Profile and improve online visibility.
• Prepare marketing creatives, captions, campaign briefs and content calendars.
• Monitor competitors and identify new digital marketing opportunities.
• Manage website content.
• Set up and monitor tracking tools such as Google Analytics, Google Tag Manager, Meta Pixel, and conversion tracking.
• Follow current social media trends and implement creative marketing ideas.
• Support lead generation and remarketing campaigns.