Inside Sales Representative

Job SummaryAnalysis Instruments is looking for a proactive and target-oriented Inside Sales Executive to generate business through IndiaMART, telephone calls, email enquiries, WhatsApp, and other B2B sales channels. The candidate will be responsible for handling customer enquiries, preparing quotations, following up with prospective customers, converting leads into orders, and maintaining strong customer relationships.

Key Roles & Responsibilities1. IndiaMART Sales & Lead Management

• Handle incoming enquiries and leads received through IndiaMART.
• Respond promptly to customer enquiries regarding laboratory instruments, laboratory consumables, pharmaceutical equipment, and related products.
• Contact potential customers through calls, emails, and WhatsApp.
• Understand customer requirements and recommend suitable products.
• Follow up regularly on IndiaMART leads to convert enquiries into confirmed orders.
• Maintain lead status, customer details, and enquiry history.
• Identify potential customers and generate repeat business through IndiaMART.

2. Inside Sales & Business Development

• Generate sales through telephone calls, email marketing, WhatsApp, and other B2B platforms.
• Contact pharmaceutical companies, laboratories, manufacturers, distributors, and research institutions.
• Develop new customers and maintain relationships with existing customers.
• Promote the company's products and services.
• Achieve assigned monthly sales and order-conversion targets.

3. Quotation & Order Processing

• Prepare and send quotations according to customer requirements and approved pricing.
• Follow up on quotations to obtain purchase orders.
• Coordinate with customers regarding product specifications, prices, delivery schedules, and payment terms.
• Process customer purchase orders and coordinate with the concerned departments for order execution.
• Ensure accurate communication of product details and commercial terms.

4. Customer Follow-Up & Relationship Management

• Follow up on pending enquiries, quotations, purchase orders, and payments as assigned.
• Maintain professional communication with customers.
• Resolve routine customer queries and coordinate technical queries with the concerned team.
• Encourage repeat orders and collect customer feedback.

5. Coordination & Reporting

• Coordinate with Sales, Production, Quality, Dispatch, and Accounts departments.
• Maintain daily sales reports, lead records, quotation registers, and follow-up schedules.
• Update the CRM or designated sales tracking sheet.
• Report daily activities, sales progress, pending enquiries, and expected orders to the reporting manager.
• Required SkillsGood communication and convincing skills.
• Basic knowledge of B2B sales and customer handling.
• Experience handling IndiaMART enquiries and online leads is preferred.
• Ability to prepare quotations and follow up professionally.
• Basic computer knowledge, including MS Excel, Word, email, and WhatsApp Business.
• Strong negotiation, coordination, and lead-conversion skills.
• Ability to work toward monthly sales targets.
• Organised, proactive, and customer-focused approach.
• Qualification & ExperienceQualification: Graduate in any stream; a business or marketing qualification is preferred.
• Experience: 1–3 years in inside sales, tele sales, B2B sales, or IndiaMART lead handling preferred.
• Candidates with relevant experience in laboratory instruments, pharmaceutical equipment, industrial products, or scientific consumables will be preferred.
• Performance Indicators (KPIs)Number of IndiaMART enquiries contacted.
• Lead response time and follow-up completion.
• Quotations generated and followed up.
• Enquiry-to-order conversion rate.
• Monthly sales and order achievement.
• New customers acquired.
• Repeat orders generated.
• Accuracy of sales records and daily reporting.

Key ExpectationsThe Inside Sales Executive must ensure that every enquiry is attended to, every quotation is followed up, and every potential customer receives timely and professional communication. The primary objective is to convert IndiaMART and other sales enquiries into profitable business for Analysis Instruments.