Marketing Executive

To promote Audica Hearing Clinic's services, generate new patient enquiries, develop referral networks with doctors and healthcare professionals, organize hearing awareness camps, and increase patient visits and revenue through effective field marketing activities.

1. 2. Key Roles & ResponsibilitiesA. Field Marketing & PromotionConduct daily field visits to promote Audica Hearing Clinic.
2. Visit ENT clinics, general physicians, hospitals and nursing homes.
3. Build professional relationships with doctors and healthcare providers.
4. Promote hearing evaluation, hearing aids and speech therapy services.
5. Distribute brochures, leaflets and promotional materials.
6. Identify new areas and potential patient segments.
7. Promote clinic services in residential societies and local communities.
8. B. Doctor & Referral Network DevelopmentDevelop relationships with ENT specialists and general physicians.
9. Connect with pediatricians, neurologists and geriatric specialists.
10. Establish referral networks with hospitals and medical centres.
11. Conduct regular follow-ups with referral doctors.
12. Explain Audica's diagnostic facilities and rehabilitation services.
13. Maintain a database of doctors and referral contacts.
14. C. Camp & Community MarketingOrganize free hearing check-up camps.
15. Conduct awareness programmes in schools and colleges.
16. Arrange hearing screening camps in senior citizen groups.
17. Conduct industrial hearing awareness programmes.
18. Coordinate camp logistics, patient registrations and follow-ups.
19. Convert camp enquiries into clinic appointments.
20. Maintain camp-wise patient and lead records.
21. D. Lead Generation & Patient ConversionGenerate new patient enquiries through field activities.
22. Identify potential hearing aid users.
23. Encourage patients to visit the clinic for hearing assessments.
24. Coordinate with the receptionist and telecaller for follow-ups.
25. Track leads from enquiry to clinic visit and purchase.
26. Follow up on pending leads and missed appointments.
27. Support hearing aid promotional campaigns.
28. E. Digital & Local MarketingPromote clinic services through WhatsApp and social media.
29. Share promotional creatives, videos and awareness content.
30. Collect patient testimonials with proper consent.
31. Identify local marketing opportunities.
32. Support Google Business Profile promotion and review collection.
33. Coordinate with the digital marketing team.

3. Services to Be PromotedThe marketing executive must understand and promote the following services:

Service CategoryServicesAudiologyPTA, BERA, ABR, OAE, TympanometryHearing SolutionsDigital, Rechargeable & Bluetooth Hearing AidsAdvanced CareCochlear Implant Candidacy & AVTVestibular CareVertigo & Balance AssessmentTinnitusTinnitus Assessment & ManagementSpeech TherapySpeech & Language TherapyRehabilitationVoice Therapy, Swallowing & Dysphagia TherapyPediatric CarePediatric Audiology & Rehabilitation

4. Daily Working Targets / KPIsActivityDaily TargetDoctor / Hospital visits8–10New professional contacts5Field marketing visits3–5 locationsNew patient leads5–8Follow-up with referral contacts5–10Camp / promotional activityAs scheduledDaily reportingMandatory

Targets are indicative and should be adjusted according to territory and available opportunities.

5. Monthly Performance TargetsPerformance IndicatorMonthly TargetNew doctor contacts50–60Active referral contacts15–20New patient enquiries100–150Patient visits generated50–75Hearing aid sales leads30–40Community / corporate camps4–6New institutional tie-ups