Digital Marketing Executive

TREND RESEARCHJob Description – Digital Marketing ExecutiveJob Location: Vashi, Navi Mumbai

Working Hours: 9:00 AM to 6:00 PM

Job Type: Full-Time

Experience: Experienced Candidates Preferred

1. Job ResponsibilitiesPlan and execute digital marketing campaigns across Google and Meta platforms.
2. Manage Google Ads and Meta Ads (Facebook & Instagram) campaigns.
3. Generate quality business leads through social media and paid advertising campaigns.
4. Manage and grow the company's social media presence on Instagram, Facebook and other platforms.
5. Create, manage and optimize lead generation campaigns to achieve business targets.
6. Monitor campaign performance, analyse data and improve conversion rates.
7. Handle audience targeting, retargeting and budget optimization.
8. Develop digital marketing strategies to increase brand awareness and generate potential clients.
9. Prepare daily, weekly and monthly reports on leads, campaign performance and advertising expenditure.
10. Coordinate with the sales team to ensure proper lead follow-up and conversion.

• Required SkillsPractical knowledge of Google Ads and Google Analytics.
• Strong hands-on experience with Meta Ads Manager.
• Experience in Facebook and Instagram lead generation.
• Ability to generate quality leads through social media platforms.
• Knowledge of SEO, SEM and digital marketing strategies.
• Understanding of audience targeting, campaign optimization and conversion tracking.
• Good analytical, communication and reporting skills.
• Candidate RequirementsCandidates must have prior experience in Digital Marketing.
• Must have practical experience running Google and Meta advertising campaigns.
• Must be capable of independently generating leads through paid campaigns and social media.
• Candidates should have knowledge of lead generation strategies and campaign performance analysis.

Interested candidates can apply with their updated resume.