Google Adwords

Roles and Responsibilities:·      Develop, launch, and manage PPC campaigns across Google Search, Display, YouTube, Shopping, Call-Only, and Performance Max.

·      Conduct in-depth keyword research and competitive analysis to drive campaign relevance and efficiency.

·      Write high-converting ad copy and collaborate with design teams to create engaging visual assets.

·      Continuously monitor and optimize campaigns based on key performance metrics (CTR, CPC, CPA, ROAS).

·      Implement and refine bidding strategies, budget allocations, and audience segmentation.

·      Run A/B and multivariate tests on ad creatives, landing pages, and targeting strategies.

·      Ensure accurate tracking and attribution using Google Analytics, Google Tag Manager, UTM parameters, and conversion pixels.

·      Generate insightful reports and dashboards using tools such as Google Analytics and Google Looker Studio (Data Studio).

·      Stay up-to-date with Google Ads algorithm changes, new features, and industry trends to implement innovative campaign strategies.

·      Collaborate closely with the SEO, content, design, and marketing teams to ensure messaging alignment and cohesive customer journeys.

·      Troubleshoot and resolve issues related to campaign tracking, ad disapprovals, or conversion discrepancies.

Qualifications:

·      2+ years of hands-on experience managing Google Ads campaigns (Search, Display, Shopping, YouTube).

·      Proficiency in Google Ads, Google Analytics, Google Tag Manager, and conversion tracking setup.

·      Experience with PPC automation tools, scripts, and budget pacing tools.

·      Strong analytical skills with the ability to interpret performance data and translate insights into actions.

·      Proficiency in Excel or Google Sheets for data manipulation and reporting.

·      Excellent verbal and written communication skills.

·      Ability to craft compelling ad copy and optimize landing pages to improve conversions.

·      Google Ads Certification preferred.

·      Agency experience will be a plus.

Perks & Benefits:

ü Monthly Incentives                                   

ü Benefits of Insurance

ü Loyalty Bonus

ü Attendance Bonus

ü 5 Working Days

ü US Shifts

Location: On-Site (VASHI-NAVI MUMBAI)