Digital Marketing Executive

Job Description – Digital Marketing Executive

Company Name: Meta Automation Private Limited

Position: Digital Marketing Executive

Department: Marketing

Job Type: Full-Time

Experience: 1–3 Years (Preferred)

Location: Delhi

About the CompanyMeta Automation Solutions is a B2B and B2C professional distributor and dealer of industrial automation and electrical products. We provide integrated sourcing and procurement solutions for Panel Manufacturers, Machine Manufacturers, End Users, Projects, Electrical Contractors, System Integrators, and Retail customers.

We deal in leading industrial brands such as Siemens, Schneider Electric, Mitsubishi, ABB, Phoenix Contact, L&T, and other automation and electrical product manufacturers.

Job Responsibilities1. Website Management

• Manage and maintain the company website: https://metaautomationsolutions.com/
• Regularly update website content, banners, images, product information, and landing pages.
• Upload and manage new products with proper descriptions, technical specifications, images, and keywords.
• Ensure website content is accurate, updated, and SEO-friendly.
• Monitor website performance and identify areas for improvement.

2. SEO & Google Ranking

• Perform On-Page and Off-Page SEO activities.
• Conduct keyword research for industrial automation and electrical products.
• Optimize product pages, website content, meta titles, and meta descriptions.
• Work on Google Search Console and Google Analytics.
• Improve organic website traffic, keyword rankings, and lead generation.

3. Social Media Marketing

• Manage company social media accounts, including:
• LinkedIn
• Instagram
• Facebook
• YouTube
• Create and publish regular posts, product promotions, company updates, and promotional creatives.
• Design product-related graphics, banners, reels, and videos.
• Develop social media strategies to increase brand awareness and generate B2B enquiries.

4. Email Marketing

• Create and execute professional email marketing campaigns.
• Prepare product promotional emails, new product announcements, and company updates.
• Manage customer and prospect email databases.
• Monitor email campaign performance, open rates, clicks, and enquiries.

5. WhatsApp Marketing

• Manage WhatsApp Business marketing activities.
• Create professional product promotion messages and marketing creatives.
• Share new product updates, offers, catalogues, and company information.
• Manage customer communication and generate business enquiries through WhatsApp.

6. Product Listing & Catalogue Management

• Regularly list new industrial automation and electrical products on the company website.
• Prepare product descriptions, technical specifications, images, and SEO keywords.
• Maintain proper product categories and subcategories.
• Upload product catalogues, datasheets, and brochures.
• Ensure all product information is accurate and professionally presented.

7. Lead Generation & Digital Advertising

• Generate B2B leads through digital marketing activities.
• Manage Google Ads and social media advertising campaigns.
• Identify potential customers, industries, and target audiences.
• Track marketing enquiries and coordinate with the sales team.
• Required SkillsKnowledge of Digital Marketing and SEO.
• Website management and product uploading experience.
• Knowledge of WordPress or other website CMS platforms.
• Experience with Google Analytics and Google Search Console.
• Knowledge of LinkedIn, Instagram, Facebook, and YouTube marketing.
• Email marketing and WhatsApp Business marketing.
• Basic graphic designing skills using Canva or Photoshop.
• Good content writing and communication skills.
• Knowledge of Google Ads and Meta Ads is preferred.
• Ability to generate B2B leads through digital platforms.
• Educational QualificationGraduate in Marketing, Digital Marketing, Business Administration, or a related field.
• Digital Marketing certification will be an added advantage.
• Key Performance Indicators (KPIs)Regular website updates and product uploads.
• Improvement in Google ranking and organic website traffic.
• Growth in social media followers and engagement.
• Consistent email and WhatsApp marketing campaigns.
• Generation of qualified B2B enquiries.
• Improvement in overall online brand visibility.

Preferred Candidate ProfileWe are looking for a creative, proactive, and result-oriented Digital Marketing Executive who can independently manage our company's complete digital marketing activities, improve online visibility, promote industrial automation products, and generate quality business enquiries.