Field Sales Executive

1. Job PurposeTo drive sales and business development for IMDSL's urology laser portfolio by developing strong relationships with urologists, hospitals, nursing homes, and healthcare institutions. The candidate will be responsible for generating business, conducting product demonstrations, managing the sales pipeline, and achieving assigned sales targets.

2. Key Responsibilities

A. Sales & Business Development

• Achieve monthly, quarterly, and annual sales targets for the urology laser portfolio.
• Identify and develop new business opportunities in hospitals, urology centres, and multispecialty institutions.
• Build and maintain relationships with urologists, surgeons, hospital management, and purchase departments.
• Generate leads through field visits, referrals, conferences, workshops, and networking.
• Develop and manage a strong sales pipeline within the assigned territory.

B. Product Demonstration & Clinical Support

• Conduct product presentations and demonstrations for urologists and hospital teams.
• Explain product features, technical specifications, clinical applications, and commercial benefits.
• Coordinate clinical demonstrations and trial procedures in hospitals.
• Work closely with the clinical application and technical service teams.
• Ensure proper product training and post-sales support coordination.

C. Market Development

• Identify potential hospitals, key opinion leaders (KOLs), and high-volume urology centres.
• Track competitor products, pricing, market trends, and customer preferences.
• Develop territory-wise business plans and strategies.
• Participate in urology conferences, exhibitions, workshops, and CME programmes.

D. Customer Relationship Management

• Maintain regular follow-ups with prospective and existing customers.
• Handle customer queries, negotiations, and commercial discussions.
• Coordinate installation, training, and after-sales service requirements.
• Build long-term relationships to generate repeat business and referrals.

E. Reporting & Administration

• Submit daily visit reports and weekly sales updates.
• Maintain accurate CRM records and sales forecasts.
• Prepare monthly territory performance reports.
• Track outstanding payments and coordinate collection follow-ups.

3. Candidate Profile

Educational Qualification

• Graduate in Science, Biomedical Engineering, Pharmacy, Life Sciences, or a related field.
• MBA in Marketing/Sales will be an added advantage.

Experience

• 2–5 years of experience in medical device sales.
• Experience in urology, surgical lasers, endoscopy, or operating-room equipment will be preferred.
• Candidates with experience handling urologists and hospital accounts will have an advantage.
• 4. Required SkillsStrong communication and presentation skills.
• Good negotiation and closing abilities.
• Understanding of hospital sales processes.
• Ability to conduct product demonstrations.
• Strong territory management and networking skills.
• Willingness to travel extensively.
• Target-oriented and self-motivated approach.

Key Performance Indicators (KPIs)Monthly and annual sales target achievement.

1. Number of new hospitals and urologists acquired.
2. Number of qualified leads generated.
3. Product demonstrations and clinical trials conducted.
4. Demo-to-order conversion ratio.
5. Revenue generation and payment collection.
6. Territory development and market penetration.
7. Customer satisfaction and relationship management.

6. Preferred Candidate-A dynamic, result-oriented sales professional with experience in medical equipment sales, capable of independently developing a territory and promoting advanced urology laser solutions.

Interested candidates may share their updated CV with the HR Department of IMDSL India.