Graphic Designer & Social Media Executive

JOB DESCRIPTION

Job Title: Graphic Designer & Social Media Executive

Location: New Delhi, India

About Us:

Mira’s is a premium bakery and café in New Delhi, offering artisanal baked goods, gourmet beverages, and a thoughtfully curated guest experience. Our brand focuses on warmth, consistency, and refined service, making guest satisfaction and staff excellence equally important.

Job Summary:

We are seeking a talented, detail-oriented Graphic Designer to conceptualize and craft elegant packaging designs while actively managing and growing Mira’s social media channels. In this dual-impact creative role, you will uphold our premium artisanal brand identity across tangible customer touchpoints (cake boxes, pastry sleeves, coffee cups, labels, gift hampers) and digital media (Instagram grids, reels, stories, promotional campaigns).

Key Responsibilities:

1. Packaging & Print Design:

·      Conceptualize and design aesthetic, functional packaging solutions for artisanal bakery products, pastry boxes, takeaway coffee cups, tamper-evident labels, retail pouches, and bespoke gift hampers.

·      Develop print-ready artwork (dielines, color separations, bleeds, CMYK specs, typography, embossing/foil stamping details).

·      Coordinate with packaging vendors, printers, and suppliers to review physical proofs, mockups, paper stock finishes, and production quality.

·      Design offline brand collaterals including in-store dine-in menus, table tents, promotional flyers, posters, and display signage.

2. Social Media Management & Strategy:

·      Oversee day-to-day management of Mira’s social media handles (primarily Instagram, Facebook, and LinkedIn).

·      Plan and execute an aesthetic monthly content calendar featuring daily stories, grid posts, short-form reels, and festive announcements.

·      Write engaging, on-brand captions and monitor follower comments, direct messages, and brand mentions to drive community interaction.

·      Track key social media performance metrics (reach, engagement, impressions, follower growth) and implement content optimizations.

3. Content Creation & Visual Storytelling:

·      Capture aesthetic on-site photos and short behind-the-scenes video snippets of freshly baked items, coffee brewing, and cafe ambience.

·      Edit engaging short-form video content (Reels/Shorts) using trending audio, pacing, and brand-aligned motion graphics.

·      Ensure every creative asset adheres strictly to Mira's refined color palette, typography guidelines, and tone of voice.

4. Campaign Support & Cross-Functional Coordination:

·      Collaborate with the operations and kitchen/bakery teams to promote seasonal specials, holiday launches (Diwali, Christmas, Valentine's), and menu updates.

·      Create compelling digital banners, creatives, and hero assets for online aggregator storefronts (Zomato, Swiggy) and direct ordering channels.

·      Maintain an organized central cloud repository of high-resolution digital assets, raw shoots, brand files, and vendor dielines.

Qualifications & Skills:

·      Bachelor’s degree or diploma in Graphic Design, Visual Communication, Fine Arts, or a related creative discipline.

·      2–4 years of proven experience in graphic design and social media handling, ideally within the F&B, hospitality, D2C, luxury, or gourmet food sectors.

·      A strong portfolio demonstrating packaging design proficiency (dielines, labels, print production) and aesthetic social media campaigns.

·      High proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and video editing tools (Premiere Pro, After Effects, or CapCut).

·      Deep understanding of Instagram platform trends, storytelling, reel production, grid curation, and social engagement tactics.

·      Familiarity with print technology, paper GSM, material finishes, and vendor liaising.

·      Strong aesthetic sense, typography skills, copy-crafting abilities, and keen eye for detail.

What We Offer:

·      Budgeted Salary: Up to ₹30,000 per month (flexible / open to higher compensation for exceptional, highly skilled candidates).

·      High creative autonomy to shape the visual and digital identity of a rapidly growing artisanal brand.

·      A vibrant, collaborative, and quality-centric café work environment.

·      Opportunity to see your packaging designs physically enjoyed by thousands of café patrons.

Job Types: Full-time, Permanent

Work Location: In person